The past week has seen an escalating war of words between big business and policymakers over the taxes paid by multinationals. Apple and Google came under fire from UK and US legislators, while European leaders pledged concerted action to close tax loopholes. However, GlobeScan’s 2013 polling reveals that for the global public, payment of taxes is the bare minimum they expect of companies. Across 24 countries, around a quarter (23%) say they believe that companies’ main responsibility is to pay taxes and provide employment. This is outweighed by the more than one in three (35%) who say they want to see companies set ethical standards and improve...