The GlobeScan Approach to
Communications Research
GlobeScan has many years of experience working with clients and PR agencies. We understand the complexities and subtleties of designing effective communications, and the challenges and value of measurement and evaluation.
Working in partnership with our clients and their consultants, we translate research into effective global, regional and local communication strategies.
We provide the research support our clients need at all stages of the communication process:
- Targeting
- Message development and testing
- Output evaluation: media impact measurement and message penetration analysis
- Audience impact evaluation
- Outcome evaluation and development of KPIs and communications scorecards