evidence and ideas. applied

DeBeers-Case-Study-Header-Option3

De Beers wanted to gather robust stakeholder intelligence to increase its understanding of the criteria in defining leadership in the diamond industry, to help them re-define their leadership strategy and articulate how they could better demonstrate the added value and support they provide to local communities.

GlobeScan’s evidence-led recommendations helped to reinforce the business case for De Beers to include economic and social contributions as an integral part of the company’s leadership, resulting in a more focused social investment strategy and a reinvigorated commitment to sustainable development.

femke

WORKING WITH De BEERS...

“Attracting new talent is an absolutely strategic imperative for the mining industry. Working with Rio Tinto to better understand the motivations and aspirations of potential employees was a fascinating project.”

Femke de Man
Director

david-prager

WORKING WITH GLOBESCAN...

“We are in a place where corporations cannot ignore the impact of their operations on communities and countries. It is important to build an emotional connection among stakeholders – be it consumers, government, or civil society. For the sustainability of our operations and license to operate, it is essential to understand what is important for governments, for communities.”

David Prager
Global Head of Corporate Affairs