GlobeScan has been tracking public views and behaviours as they relate to business and society globally since 1999. The Radar Research Program gives access to quantitative trending data from two global surveys annually, along with strategic counsel, briefings, and advisory support related to reputation, brand positioning, sustainability, stakeholder engagement and trend analysis.
Through a number of strategic briefings and workshops over the course of a few years, GlobeScan provided rich insights to help guide PepsiCo’s strategic planning across a number of functions, and helped develop a business case for the importance of social purpose for the enterprise going forward.
A targeted number of metrics quantifying global public expectations for business were shared in a working session with PepsiCo’s CEO to help inform the company’s strategic direction.
PepsiCo engaged GlobeScan and became a member of our Radar Research Program at a time when it was looking to better understand societal expectations for business and working toward the question of ‘what does the company stand for?” The Radar Research Program is built upon quantitative global societal opinion tracking, which is a foundational element of GlobeScan’s counsel to Radar clients through briefings and workshops.