GlobeScan’s consultation with a wide range of stakeholders—consumers, policy makers, NGOs, media, and employees—in the company’s markets is the building block to understanding the company’s reputation footprint and to inform stakeholder engagement planning, communications and issues management. A quantitative method and advanced modelling techniques help to measure outcomes of proactive reputation management and to assess opportunities for sustaining the company’s licence to operate and ongoing success.
Delivered through interactive workshops with management, GlobeScan’s research-driven recommendations help the SABMiller country teams to prioritize stakeholder engagement and develop communications initiatives that align with the company’s strategic goals and fit with local conditions. This systemic approach has led SABMiller to be a recognized global leader in reputation management.
GlobeScan’s recommendations directly inform the company’s planning process and help to track progress on a series of reputation KPIs across the business. At the global level, it provides a reading on global trends that affect the business as well as indicators on future strategic resources and priorities for risk management, brand positioning and stakeholder engagement.
With a strong presence in emerging markets and a portfolio of well-known product brands, managing reputational leadership is prerequisite for guaranteeing SABMiller’s licence to trade across its global operations. With support from GlobeScan, the global brewer has implemented a global reputation management process fully aligned with the group’s corporate strategy, vision and values.