evidence and ideas. applied

Header---Papers-and-Reports

Greendex 2012: Consumer Choice and the Environment – A Worldwide Tracking Survey - Highlights Report

Greendex 2012: Consumer Choice and the Environment – A Worldwide Tracking Survey - Highlights Report

Greendex 2012 Consumer Choice and the Environment A Worldwide Tracking Survey Highlights Report  National Geographic GlobeScan

13 July 2012 - National Geographic has partnered with GlobeScan to develop an international research approach to measure and monitor consumer progress towards environmentally sustainable consumption. 

In this 4th iteration of the survey, the findings finds that U.S. consumers rank last of 17 countries surveyed in sustainable behavior, with a score of 44.7 on the 2012 Greendex. U.S. consumers are among the least likely to feel “guilty about the impact” they have on the environment (21%), yet they are near the top in believing their individual choices could make a difference (47%).

 

Read the press release

Small-Square---Our-Partners Small-Square---Our-Clients Small-Square---Our-Expertise

Believing in the value of knowledge sharing, GlobeScan publishes a number of interesting and important findings and reports on its website and in media releases. We invite you to review our work and we welcome your feedback and suggestions to sharpen our impact.