GlobeScan Radar: in a fast-changing world, context is everything

Global companies are having to run ever faster to keep up with a rapidly changing world. Their operations are more and more complex, with customers, employees, partners and suppliers scattered across the globe. Stakeholder expectations are on the rise. Corporations are scrutinised relentlessly in an environment where social media means citizens can challenge their activities at any moment and hold them to account. Executives are saturated with information from all directions, but are often at a loss as to how to use it as a basis for decision-making.

Faced with these challenges, what can those charged with managing companies and their reputation do to stay ahead of the game?

GlobeScan Radar can help…

GlobeScan Radar is a program of evidence and counsel that draws upon GlobeScan’s unique database of nearly twenty years of tracking of global (20-30 country) citizen and stakeholder perceptions around business and its role in society. A partnership with GlobeScan through Radar provides you and your team with access to briefings and data, customised to your needs, and insight from experts on how companies are dealing with the new realities of their operating environment, and how your peers in other sectors are handling potential threats to their reputation. It will give you a comprehensive understanding of the social context in which your business operates around the world to guide communications, issues management, and initiative development. Through performance ratings, it will help you identify how views of your sector are changing, and which sectors and businesses are the emerging leaders and laggards.

The benefits of Radar

GlobeScan Radar helps you in three ways: robust contextual research, customised metrics and qualitative stakeholder insight on your own company, and strategic advice to make sense of it all.

Membership of the GlobeScan Radar program also gives you access to the whole GlobeScan team of consultants. GlobeScan helps global companies, across 10 different sectors, to measure, understand and track their reputation and build trust among their stakeholders.

Reputation and Issues Tracking

GlobeScan is a world leader in reputation measurement and management. While most of our work is proprietary and customized for clients, we believe it is important for companies to understand repetitional context of their industry. Our annual research with the global public tracks perceptions of 9 industries and makes for an important starting point for any reputation management journey. Click here to learn more.