Methodology:
The GlobeScan Report on Issues & Reputation is fielded in more than twenty countries each year. 1,000 average citizens, selected randomly, are interviewed in each country. Samples reflect the current distributions of age, gender, level of education and socioeconomic status within the population, according to the latest census information for the areas sampled. The surveys are carried out either by telephone or through face-to-face interviews, depending on the country. Respondents are segmented into consumers and informal opinion leaders.
GlobeScan is committed to practicing the highest research standards for data management, quality control practices, and protocols. We adhere to the professional market research standards of ESOMAR (the European Society for Opinion and Marketing Research). In addition, GlobeScan is certified to the ISO 9001:2000 standards for research quality.
Survey Timing for 2009 Report on Issues & Reputation
2008 GlobeScan Report - Available now.
| Client consultation for 2008 survey development | February - May, 2008 |
| Custom question deadline | May, 2009 |
| Data collection | Summer 2009 |
| Data analysis / Report preparation | Fall 2009 |
| Web seminar of topline findings | Fall 2009 |
| One-on-one consultation | Fall 2009 onwards |
| Client presentations | Fall 2009 onwards |
| Client report | Fall 2009 |