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Webinar Recap: James Morris on GlobeScan's “Public on Purpose” Survey

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On March 15 we jointly hosted a webinar with Sustainable Brands and PepsiCo titled "Purposefully on Purpose: How Purpose Can Build More Societal Trust in Business."

Moderated by GlobeScan co-CEO Chris Coulter and joined by Sustainable Brands CEO KoAnn Skrzyniarz and PepsiCo EVP Jon BannerGlobeScan Director James Morris recapped findings of GlobeScan's “Public on Purpose” survey by reflecting on insights on the increasingly important role of purpose in today’s business environment, and how companies are discovering the broad benefits of clearly understanding and articulating how the company strives to create value for both the business and society.

Watch James Morris' presentation (13mins) below, download the full webinar slides, or watch the full webinar recording:


Please contact me directly with any questions:

Robin Miller |  This email address is being protected from spambots. You need JavaScript enabled to view it.  | Twitter | Read Bio

About GlobeScan

GlobeScan is an evidence-led strategy consultancy focused on stakeholder intelligence and engagement. Offering a suite of specialist research and advisory services, GlobeScan partners with clients to meet strategic objectives across reputation, sustainability and purpose. GlobeScan’s overarching purpose is to help our clients redefine what it means to be in business. www.GlobeScan.com

 

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Guest 26 April 2017

The GlobeScan Espresso Blog offers weekly insight from GlobeScan team members, based on our expertise in stakeholder intelligence and engagement, as well as client experience, and supported by our unique global trends archive.

The Featured Finding offers a weekly insight from GlobeScan's unique global survey data archive. Every Friday, we share and interpret a topical finding from one of GlobeScan's most recent studies conducted among global publics or key opinion formers, focusing on business in society, the environment, the economy, industry reputation and global trends. You can also view all the Featured Findings published since 2010 by topic and geography
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