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Webinar Recap: Purposefully on Purpose: How Purpose Can Build More Societal Trust in Business

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On March 15 we jointly hosted a webinar with Sustainable Brands and PepsiCo titled "Purposefully on Purpose: How Purpose Can Build More Societal Trust in Business."

The degree to which brands are embracing Purpose is growing and revolutionizing what a company can and should stand for. Chris Coulter, CEO of GlobeScan, moderated a discussion with three remarkable thought leaders:

James Morris, Director, GlobeScan:

  • James presented key insights from a global consumer study on understanding, expectations and opportunities for Purpose. Watch James' presentation >

KoAnn Skrzyniarz, CEO of Sustainable Brands:

  • KoAnn shared her learning from a year of ‘Activating Purpose’ across Sustainable Brand conferences around the world in 2016. Watch Koann's presentation >

Jon Banner, Executive Vice President, PepsiCo:

  • Jon provided his perspective on PepsiCo’s Performance with Purpose journey over the past decade, including lessons learned and opportunities for business. Watch Jon's presentation >

 

Download the presentation slides and watch the full webinar recording:

  


Please contact me directly with any questions:

Robin Miller |  This email address is being protected from spambots. You need JavaScript enabled to view it.  | Twitter | Read Bio

About GlobeScan

GlobeScan is an evidence-led strategy consultancy focused on stakeholder intelligence and engagement. Offering a suite of specialist research and advisory services, GlobeScan partners with clients to meet strategic objectives across reputation, sustainability and purpose. GlobeScan’s overarching purpose is to help our clients redefine what it means to be in business. www.GlobeScan.com

 

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Guest 25 June 2017

The GlobeScan Espresso Blog offers weekly insight from GlobeScan team members, based on our expertise in stakeholder intelligence and engagement, as well as client experience, and supported by our unique global trends archive.

The Featured Finding offers a weekly insight from GlobeScan's unique global survey data archive. Every Friday, we share and interpret a topical finding from one of GlobeScan's most recent studies conducted among global publics or key opinion formers, focusing on business in society, the environment, the economy, industry reputation and global trends. You can also view all the Featured Findings published since 2010 by topic and geography
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