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Blog posts tagged “Blog Series - Reputation”
We hope you have enjoyed this 6-part blog series exploring best-practice solutions to common challenges of corporate reputation management. As a complement to these blog postings, we have summarized the key points in a brief entitled Building Resilient Corporate Reputations: A GlobeScan Brief on Reputation Best Practice, which is available for download here. To wrap up this series, I’d like to discuss the importance of moving beyond the gathering of stakeholder intelligence to proactively engaging with stakeholders more deeply. This is...
In my previous post, we looked at the importance of maximizing value by integrating intelligence streams, and developing an integrated framework that includes key indicators across primary research, secondary research, and media monitoring. The next goal for any corporate reputation strategy is to really go beyond the data and to apply the insights to drive better decision making.   While regularly benchmarking and tracking a company’s reputation is a valuable exercise , the simple collection of data and monitoring of...

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In my last post, I outlined the importance of gathering stakeholder intelligence from a wide diversity of audiences that can impact your reputation. The aim should be to capture the complexity of the company, starting with the most important markets and audiences, and scaling up over time. In this post, I want to talk about how to maximize value by integrating intelligence streams. With the massive popularity and impact of online and social media, companies need to frequently monitor how...
Building upon the last post in this blog series on Building Resilient Corporate Reputations, we looked at the importance of an aligned organization. We also advocated using a customized approach to reputation management to ensure your company is asking the right questions to the right people. The next key step is for organizations to obtain a 360 degree perspective of their reputation, from people who know the organization well, but also from those who don’t. Many companies shortchange their reputation...
In my previous post, I discussed the importance of understanding the external operating environment for best practice reputation management. It is equally important that companies understand the internal operating environment, to understand which approaches to reputation management will work best within the company’s culture. For a reputation management strategy to be successful and sustainable, it is critical that there be cross-functional buy-in and engagement across the business – people need to believe in the process and see reputation as “everyone’s business”....
Drawn from our new brief, Building Resilient Corporate Reputations, this new blog series explores best-practice solutions to common challenges and shortcomings of corporate reputation management. Whether you need to begin, to evaluate or to re-design your reputation management system, the brief and blog series will help you to assess how fit-for-purpose your current reputation approach may be. Femke de Man, Director, Reputation, introduces the findings in the video below. As society becomes more globally interconnected and expectations of business increase and expand into...

The GlobeScan Espresso Blog offers weekly insight from GlobeScan team members, based on our expertise in stakeholder intelligence and engagement, as well as client experience, and supported by our unique global trends archive.

The Featured Finding offers a weekly insight from GlobeScan's unique global survey data archive. Every Friday, we share and interpret a topical finding from one of GlobeScan's most recent studies conducted among global publics or key opinion formers, focusing on business in society, the environment, the economy, industry reputation and global trends. You can also view all the Featured Findings published since 2010 by topic and geography
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