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Blog posts tagged “Consumer Behaviour”
At the GreenBiz 17 conference held in Phoenix, Arizona on Feb 14-16, 2017, GlobeScan co-CEO Chris Coulter shared some new data from the 20th annual GlobeScan Radar program, the global public opinion study tracking societal views and expectations of business by consumers across over 20 countries. This annual survey measures and understands citizens’ expectations, attitudes and perceptions of business and its role in society. In the full video of Chris' plenary below, where he also drew on findings from the GlobeScan/SustainAbility Survey, hear how...

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The events of 2016 have underscored just how volatile, complex and ambiguous the world is today. Drawing on insights that we have collected around the world from thousands of interviews and engagements with stakeholders and consumers, we take a look at the global shifts that will continue to shape the world for leadership organizations in 2017.   A Polarized World History now confirms that we live in a fractured world with people polarized in their views on many issues and...
On behalf of the Marine Stewardship Council (MSC), GlobeScan has just released findings from a global analysis of attitudes to seafood consumption. Across 21 countries overall, the results show that sustainability is a key driver for seafood purchase globally. Seafood consumers consider sustainability  to be more important than price and brand, with nearly three-quarters (72%) agreeing that in order to save the oceans, shoppers should only consume seafood from sustainable sources. Furthermore, consumers are positive that the MSC, and the fishers, retailers and brands...
The Challenge of Confirmation Bias People tend to confirm their beliefs by seeking out information that aligns with how they see the world and disregard and devalue information that contradicts their view. This cognitive phenomenon, called the confirmation bias1, is an information processing error that causes the mind to become narrow and rigid in its awareness, creativity, and foresight. Combined with our inherent tendency to be overconfident in our estimates2 and excessively optimistic about outcomes3, this narrow frame of mind is...
Consumer engagement is now the primary focus of green marketing – harnessing the innate CSR values that most consumers have and creatively engaging them to actively purchase from brands and companies that have differentiated, positive CSR performance, write William Ratcliffe of Collected Conscience and Chris Coulter of GlobeScan in a recent article for WARC's Admap magazine.   CLICK HERE TO DOWNLOAD THE ARTICLE (PDF)   This article outlines three best practice strategies for engaging with consumers on issues around sustainability and...
This article was originally published on GreenBiz.com, as part of our Proof Points series of columns. It’s not shocking that research by National Geographic and GlobeScan shows that consumers care deeply about the food they eat and about how it is produced. More troubling is that most feel alienated from the food system. Just one in four consumers globally feel empowered to influence the way that food is produced, while only four in 10 say they have some influence as consumers over...

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Following on from our first and second blogs on young people’s expectations of business and their views on the future for Fairtrade, we take a look at teenagers who are willing to take action to spread the word and get involved in good causes. The infographic below highlights some of the findings from our recent study with UK teenagers (aged 13-20 years old) focused on the role of companies in society. Known as “Generation Fairtrade” – because they have grown up with...
On Thursday, January 15, GlobeScan’s co-CEO, Chris Coulter, moderated a lively discussion with a number of GlobeScan colleagues who presented our most insightful findings from 2014 to help us prepare for 2015. Femke de Man, Caroline Holme, James Morris, and Eric Whan drew on our greatest insights from our ongoing public and stakeholder trends, as well as our custom work to help us understand challenges and opportunities for leadership in 2015, including how to rebuild trust, how to engage and mobilize consumers and stakeholders and...

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As we did at the beginning of last year, we share our forecasts for key trends in 2015, examine the challenges that these present for business, and anticipate how organizations are likely to respond. This year, we asked four of our Directors – Femke de Man, Caroline Holme, James Morris and Eric Whan – to focus on a single trend they foresee manifesting in 2015. These themes will be examined more fully in our January 15 webinar. (For more details...
This is the last in a series of four short articles that examine the potential for more sustainable consumer behavior within the food category. Again, we draw on the Greendex 2014 study of consumers in 18 countries, conducted with National Geographic, to mine for insights to help governments, companies and NGOs unlock further change. Our first installation of the series described the “Moveable Masses” segment, largest of the five groups that our analysis has identified. The second installation presented a snapshot of the...

The GlobeScan Espresso Blog offers weekly insight from GlobeScan team members, based on our expertise in stakeholder intelligence and engagement, as well as client experience, and supported by our unique global trends archive.

The Featured Finding offers a weekly insight from GlobeScan's unique global survey data archive. Every Friday, we share and interpret a topical finding from one of GlobeScan's most recent studies conducted among global publics or key opinion formers, focusing on business in society, the environment, the economy, industry reputation and global trends. You can also view all the Featured Findings published since 2010 by topic and geography
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