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Blog posts tagged “Ethical Consumerism”
At the GreenBiz 17 conference held in Phoenix, Arizona on Feb 14-16, 2017, GlobeScan co-CEO Chris Coulter shared some new data from the 20th annual GlobeScan Radar program, the global public opinion study tracking societal views and expectations of business by consumers across over 20 countries. This annual survey measures and understands citizens’ expectations, attitudes and perceptions of business and its role in society. In the full video of Chris' plenary below, where he also drew on findings from the GlobeScan/SustainAbility Survey, hear how...

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The events of 2016 have underscored just how volatile, complex and ambiguous the world is today. Drawing on insights that we have collected around the world from thousands of interviews and engagements with stakeholders and consumers, we take a look at the global shifts that will continue to shape the world for leadership organizations in 2017.   A Polarized World History now confirms that we live in a fractured world with people polarized in their views on many issues and...
New GlobeScan research for the Marine Stewardship Council has found that the majority of seafood consumers are engaged in the topic of ocean sustainability and believe brands and supermarkets should have their claims around sustainability independently verified. We recently hosted webinars in two different timezones to explore these findings and more from the world's largest ever global analysis of attitudes to seafood consumption. Over 16,000 seafood consumers took part in this research, which ensured a statistically representative sample across 21 countries....
On behalf of the Marine Stewardship Council (MSC), GlobeScan has just released findings from a global analysis of attitudes to seafood consumption. Across 21 countries overall, the results show that sustainability is a key driver for seafood purchase globally. Seafood consumers consider sustainability  to be more important than price and brand, with nearly three-quarters (72%) agreeing that in order to save the oceans, shoppers should only consume seafood from sustainable sources. Furthermore, consumers are positive that the MSC, and the fishers, retailers and brands...
The fashion industry has an incredibly complex and global supply chain. It is one of the largest polluters in the world, from manufacturing to the waste created at the end-of-life stage of old clothes and shoes in landfills. In an era of fast fashion it might seem like consumers don’t know or don’t want to know how their clothes are made, and often there is not a lot of information available at retail. I recently had the opportunity to speak at...
Move over Millennials. Meet the Aspirationals.  In the Age of Uncertainty, how might we create brands of enduring value that are relevant to a new generation and resilient for a new world? BBMG and GlobeScan's webinar from Thursday, October 29, highlighted findings and implications from our new global trends report “Five Human Aspirations and the Future of Brands.”  Building on four years of global data from 22,000 consumers across 22 countries, learn how a new generation of Aspirational consumers is...
Consumer engagement is now the primary focus of green marketing – harnessing the innate CSR values that most consumers have and creatively engaging them to actively purchase from brands and companies that have differentiated, positive CSR performance, write William Ratcliffe of Collected Conscience and Chris Coulter of GlobeScan in a recent article for WARC's Admap magazine.   CLICK HERE TO DOWNLOAD THE ARTICLE (PDF)   This article outlines three best practice strategies for engaging with consumers on issues around sustainability and...
This article was originally published on GreenBiz.com, as part of our Proof Points series of columns. It’s not shocking that research by National Geographic and GlobeScan shows that consumers care deeply about the food they eat and about how it is produced. More troubling is that most feel alienated from the food system. Just one in four consumers globally feel empowered to influence the way that food is produced, while only four in 10 say they have some influence as consumers over...

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Following on from our first and second blogs on young people’s expectations of business and their views on the future for Fairtrade, we take a look at teenagers who are willing to take action to spread the word and get involved in good causes. The infographic below highlights some of the findings from our recent study with UK teenagers (aged 13-20 years old) focused on the role of companies in society. Known as “Generation Fairtrade” – because they have grown up with...
On Thursday, January 15, GlobeScan’s co-CEO, Chris Coulter, moderated a lively discussion with a number of GlobeScan colleagues who presented our most insightful findings from 2014 to help us prepare for 2015. Femke de Man, Caroline Holme, James Morris, and Eric Whan drew on our greatest insights from our ongoing public and stakeholder trends, as well as our custom work to help us understand challenges and opportunities for leadership in 2015, including how to rebuild trust, how to engage and mobilize consumers and stakeholders and...

The GlobeScan Espresso Blog offers weekly insight from GlobeScan team members, based on our expertise in stakeholder intelligence and engagement, as well as client experience, and supported by our unique global trends archive.

The Featured Finding offers a weekly insight from GlobeScan's unique global survey data archive. Every Friday, we share and interpret a topical finding from one of GlobeScan's most recent studies conducted among global publics or key opinion formers, focusing on business in society, the environment, the economy, industry reputation and global trends. You can also view all the Featured Findings published since 2010 by topic and geography
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