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New GlobeScan research for the Marine Stewardship Council has found that the majority of seafood consumers are engaged in the topic of ocean sustainability and believe brands and supermarkets should have their claims around sustainability independently verified. We recently hosted webinars in two different timezones to explore these findings and more from the world's largest ever global analysis of attitudes to seafood consumption. Over 16,000 seafood consumers took part in this research, which ensured a statistically representative sample across 21 countries....
On behalf of the Marine Stewardship Council (MSC), GlobeScan has just released findings from a global analysis of attitudes to seafood consumption. Across 21 countries overall, the results show that sustainability is a key driver for seafood purchase globally. Seafood consumers consider sustainability  to be more important than price and brand, with nearly three-quarters (72%) agreeing that in order to save the oceans, shoppers should only consume seafood from sustainable sources. Furthermore, consumers are positive that the MSC, and the fishers, retailers and brands...
This article was originally published on GreenBiz.com, as part of our Proof Points series of columns. It’s not shocking that research by National Geographic and GlobeScan shows that consumers care deeply about the food they eat and about how it is produced. More troubling is that most feel alienated from the food system. Just one in four consumers globally feel empowered to influence the way that food is produced, while only four in 10 say they have some influence as consumers over...

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Following on from our first and second blogs on young people’s expectations of business and their views on the future for Fairtrade, we take a look at teenagers who are willing to take action to spread the word and get involved in good causes. The infographic below highlights some of the findings from our recent study with UK teenagers (aged 13-20 years old) focused on the role of companies in society. Known as “Generation Fairtrade” – because they have grown up with...
This is the last in a series of four short articles that examine the potential for more sustainable consumer behavior within the food category. Again, we draw on the Greendex 2014 study of consumers in 18 countries, conducted with National Geographic, to mine for insights to help governments, companies and NGOs unlock further change. Our first installation of the series described the “Moveable Masses” segment, largest of the five groups that our analysis has identified. The second installation presented a snapshot of the...
As Fairtrade celebrates its 20th anniversary this year, what does the future look like in the hands of the generation who have grown up with Fairtrade? Following on from our first blog on young consumers’ demand for sustainable products and their views on the future for Fairtrade, we switch focus now to look at young people’s expectations of business. The infographic below highlights some of the findings from our recent study with UK teenagers (aged 13-20 years old) focused on the role of companies in...
This is the third in a series of four short articles that examine the potential for more sustainable consumer behavior within the food category. Again, we draw on the Greendex 2014 study of consumers in 18 countries, conducted with National Geographic, to mine for insights to help governments, companies and NGOs unlock further change. Our first installation of the series described the “Moveable Masses” segment, largest of the five groups that our analysis has identified. The second installation presented a snapshot of the...
This is the second in a series of four short articles that examine the potential for more sustainable consumer behavior within the food category. We draw on our recently published Greendex 2014 study of consumers in 18 countries, conducted with National Geographic, to mine for insights to help governments, companies and NGOs unlock further change. Our first installation of the series described the “Moveable Masses” segment, largest of the five groups that our analysis has identified. This week we will provide a...
As Fairtrade celebrates its 20th anniversary this month, what does the future look like in the hands of the generation who have grown up with Fairtrade? Generation Fairtrade represents a future cohort of citizens and consumers that have never known a world without Fairtrade and the eco-label movement that Fairtrade sparked. They are used to seeing the Fairtrade mark on mainstream products from Cadbury Dairy Milk to Nestle Kit Kats, from Starbucks lattes to Sainsbury’s basic tea bags. Indeed, GlobeScan’s recent...
This article was originally published on GreenBiz.com, as part of our Proof Points series of columns. Sustainable consumer behavior has improved only incrementally, and remains stagnant or has become less sustainable in areas such as transportation, housing and consumer goods, according to the 2014 Greendex survey. Let's examine some ways that consumers can change their behavior to increase their sustainable consumption. The fifth edition of this Greendex survey detects increasing concern about the environment, together with increasing awareness of human activity as the cause for...

The GlobeScan Espresso Blog offers weekly insight from GlobeScan team members, based on our expertise in stakeholder intelligence and engagement, as well as client experience, and supported by our unique global trends archive.

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