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Among global publics, the US has never been the most popular country, at least in terms of the way people view the impact it has on the world. We know this because of the long-term tracking survey GlobeScan has conducted with the BBC World Service since 2005. In our latest global country poll for the BBC World Service, the US showed the most substantial decline in ratings out of all the countries polled this year.   In 2012, the US was...

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The events of 2016 have underscored just how volatile, complex and ambiguous the world is today. Drawing on insights that we have collected around the world from thousands of interviews and engagements with stakeholders and consumers, we take a look at the global shifts that will continue to shape the world for leadership organizations in 2017.   A Polarized World History now confirms that we live in a fractured world with people polarized in their views on many issues and...
The US election reinforces the truth of our VUCA world. There is little doubt that we are living in highly volatile, uncertain, complex, and ambiguous times. Like Brexit, the status quo was upturned in a staggering fashion in last week’s US election, teaching us all that we are living in uncharted waters replete with unknowable consequences. We are living in a world of great contradiction: on the one hand the world is witnessing exciting developments in technology and innovation, global...
In light of the recent global debate on the morality of mass surveillance programmes, GlobeScan has teamed up with the BBC World Service to ask over 17,000 people what their perspectives are on freedom and the right to privacy. In previous blog posts, we have used this data to show that Peru, Australia and Canada represent the freest democratic states (as indicated by our Perceived Freedom Index), and that an individual’s sense of freedom is not determined by socioeconomic or demographic...
Our recent polling for the BBC World Service showed a very mixed picture of the state of freedoms today, especially in established democracies following Edward Snowden’s allegations of widespread surveillance by the US Government. In order to better understand how different nationalities and groups rate their freedom, GlobeScan’s Advanced Analytics Team applied some statistical techniques to reveal deeper insights into how perceptions differ across the 17 countries included in our latest poll of 17,000 people. The first analysis we performed was...
A number of recent media reports, including in The Economist and Financial Times, have raised the subject of the declining state of our democracy. Some have likened recent actions by so-called “established democracies” as resembling those of autocratic states – such as the recent banning of social media in Turkey and the US government’s blanket on-line surveillance of citizens worldwide. How have all these news reports affected people’s sense of freedom and democracy in this post-Snowden age? Is there a...
After months of street protests that had culminated in violence, the Ukrainian parliament voted to impeach President Viktor Yanukovych on February 22nd. Yanukovych had previously sacrificed closer ties with Europe in favour of a pro-Moscow stance and his removal from power provoked a strong military, diplomatic and economic backlash from Russia, as Russian President Vladimir Putin’s project of a ‘Eurasian Union’ of former Soviet states to rival the EU was dealt a potentially terminal blow. But Russian unease is also likely...
Recent weeks have seen a flaring of tensions on the Korean Peninsula—and while deciphering the intentions of the secretive North is notoriously difficult, analysts have variously painted Kim Jong Un’s bellicose rhetoric as an attempt to boost his standing among influential military players, a reaction to joint US-South Korean military exercises, or a continuation of previous attempts to garner aid or legitimacy through forcing regional partners back to the negotiating table. GlobeScan’s polling shows that well before the most recent...
For some commentators, two events this week have highlighted the ascendency of the political left in Latin America. The first was the return of Venezuelan President Hugo Chavez to his country after months spent battling illness in Cuba. The second was the re-election of Rafael Correa in Ecuador. These events have unnerved some investors, who are wary of further regulation, taxation, and even expropriation of assets. Yet GlobeScan’s data suggest that, in the wider region, business is generally more popular than...
During Tuesday night’s State of the Union address, President Barack Obama touched on a wide range of topics including the economy, unemployment, climate, inequality, and immigration. But how far do these concerns mirror those of ordinary Americans? GlobeScan’s most recent opinion polling suggests President Obama was wise to make economics and unemployment the centrepieces of his speech. The 17 percent of Americans who cite unemployment and underemployment as the biggest threats to their nation will have felt reassured to hear Obama...

The GlobeScan Espresso Blog offers weekly insight from GlobeScan team members, based on our expertise in stakeholder intelligence and engagement, as well as client experience, and supported by our unique global trends archive.

The Featured Finding offers a weekly insight from GlobeScan's unique global survey data archive. Every Friday, we share and interpret a topical finding from one of GlobeScan's most recent studies conducted among global publics or key opinion formers, focusing on business in society, the environment, the economy, industry reputation and global trends. You can also view all the Featured Findings published since 2010 by topic and geography
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