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On April 11, RBC and GlobeScan hosted a webinar to explore the 2017 RBC Canadian Water Attitudes Study. For 10 years, RBC’s Canadian Water Attitudes Study has explored Canadian attitudes towards the protection and management of our fresh water supply. Each year, we ask about a wide range of water issues, and the question remains: do Canadians really value water? And how have our attitudes and behaviours evolved?   The webinar featured a distinguished panel of guest speakers: Bob Sandford, EPCOR Chair,...

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This article was originally published on GreenBiz.com, as part of our Proof Points series of columns. In California, every day comes with a reminder — take nothing for granted. Last month, California Gov. Jerry Brown implemented water restrictions for the first time in the state. Water is on the top of the mind for Californians today, with wells going dry across the state. But California isn’t alone as concern about water issues is on the rise globally. Research shows significant increases in perceived...
Do Canadians value water? Are our attitudes and behaviours evolving? On Wednesday, March 25th we shared insights from the 8th annual RBC Canadian Water Attitudes Study in a special webinar featuring Bob Sandford, Canadian water expert, Robert Haller, Executive Director of the Canadian Water and Wastewater Association, and Chris Coulter, co-CEO of GlobeScan. Follow the links below to learn about the findings from this quantitative survey of 2,000 Canadians, the most comprehensive of its kind in the world! Webinar Recording Webinar...
Tagged in: Canada Events Water Webinar

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Eric Whan launches Greendex at the Sustainable Brands New Metrics conference
On September 26th, National Geographic’s Chief Science and Exploration Officer, Terry Garcia, and I were in Boston MA to publish the 2014 Greendex survey on the status of sustainable consumption across 18 countries, the fifth edition of this National Geographic / GlobeScan collaboration. If you are unfamiliar with it, the Greendex is a composite measure of sustainable (or not) consumer behavior consisting of 65 different types of choices and behaviors analyzed and tracked across four sub-indexes. Quite aptly, we chose...
How did we lose the room? This is the question facing the sustainability community as GlobeScan’s latest Radar data shows a decline in how serious the global public considers environmental issues to be. With ample scientific evidence to the contrary (see the latest IPCC report), how do we explain the decreasing public concern in environmental issues? And, on World Environment Day 2014, what does this mean for organisations trying to make headway on sustainability? GlobeScan’s recent Radar public opinion survey asked...
Image courtesy of Flickr/Wonderlane
As a Californian GlobeScanner, I have first-hand experience of our state’s concern about access to fresh water. My water district in Marin County is likely just days away from implementing mandatory water rationing, as it and other water districts throughout the state struggle to deal with a protracted and severe drought. California just experienced not only the driest year on record, but also the warmest winter on record, which has seriously affected the extent of the snowpack in the Sierra...
The potency of water as a political issue in the world's major emerging economies was underlined again this week when it was reported that water levels had plunged in the Siang river in India's north-east. Allegations were levelled that China—where water stress is also a major concern—had diverted much of the water on the Chinese side of the border, preventing it reaching farmers and residents who depend upon on it in the Indian state of Assam. This controversy is not surprising,...

The GlobeScan Espresso Blog offers weekly insight from GlobeScan team members, based on our expertise in stakeholder intelligence and engagement, as well as client experience, and supported by our unique global trends archive.

The Featured Finding offers a weekly insight from GlobeScan's unique global survey data archive. Every Friday, we share and interpret a topical finding from one of GlobeScan's most recent studies conducted among global publics or key opinion formers, focusing on business in society, the environment, the economy, industry reputation and global trends. You can also view all the Featured Findings published since 2010 by topic and geography
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