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Following on from our first and second blogs on young people’s expectations of business and their views on the future for Fairtrade, we take a look at teenagers who are willing to take action to spread the word and get involved in good causes. The infographic below highlights some of the findings from our recent study with UK teenagers (aged 13-20 years old) focused on the role of companies in society. Known as “Generation Fairtrade” – because they have grown up with...
As we enter the final weeks of the year, we take a look at our forecast trends from this time last year. How have our seven predictions for 2014 panned out? 1. Inequality and vulnerability. We forecast increased global concern about inequality, which has been borne out in our Radar study of citizens around the world, as well as post-Davos conversations and the huge debate around Thomas Piketty’s book, Capital in the 21st Century. And Oxfam’s analysis shows the richest 85...
As Fairtrade celebrates its 20th anniversary this year, what does the future look like in the hands of the generation who have grown up with Fairtrade? Following on from our first blog on young consumers’ demand for sustainable products and their views on the future for Fairtrade, we switch focus now to look at young people’s expectations of business. The infographic below highlights some of the findings from our recent study with UK teenagers (aged 13-20 years old) focused on the role of companies in...
As Fairtrade celebrates its 20th anniversary this month, what does the future look like in the hands of the generation who have grown up with Fairtrade? Generation Fairtrade represents a future cohort of citizens and consumers that have never known a world without Fairtrade and the eco-label movement that Fairtrade sparked. They are used to seeing the Fairtrade mark on mainstream products from Cadbury Dairy Milk to Nestle Kit Kats, from Starbucks lattes to Sainsbury’s basic tea bags. Indeed, GlobeScan’s recent...
In public debates over environmental, economic and social issues around the world, some of the most important voices have yet to be heard: the voices of our youth. For over a century, Boys and Girls Clubs have been helping young Canadians discover, develop and achieve their best potential as they grow to become the nation’s adults, citizens and leaders. In 2013, Boys and Girls Clubs of Canada (BGCC) and GlobeScan joined forces to better understand global issues of concern to young Canadians,...

The GlobeScan Espresso Blog offers weekly insight from GlobeScan team members, based on our expertise in stakeholder intelligence and engagement, as well as client experience, and supported by our unique global trends archive.

The Featured Finding offers a weekly insight from GlobeScan's unique global survey data archive. Every Friday, we share and interpret a topical finding from one of GlobeScan's most recent studies conducted among global publics or key opinion formers, focusing on business in society, the environment, the economy, industry reputation and global trends. You can also view all the Featured Findings published since 2010 by topic and geography
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