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RBC-CWAS2013 RBC Canadian Water Attitudes Study

Drip, Drip: Canadians Much Quicker to Repair an Internet Outage than a Leaky Faucet

Just one drop per second wastes 25 litres a day of clean, fresh water

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About the RBC Canadian Water Attitudes Study

The 2013 Canadian Water Attitudes Study included an online survey administered by GlobeScan between January 23 and February 11, 2013. It included a sample of 2,282 Canadian adults from GMI’s Canadian panel. Weighting was employed to balance demographics, to ensure the sample’s composition reflects the adult population according to Canadian Census data, and to provide results intended to approximate the sample universe. Results were weighted by gender, age, region, and community size. The sample included a minimum of 200 respondents in each of Vancouver, Calgary, and Montreal, and 300 in Toronto. The margin of error for a strict probability sample for as sample of this size (n=2,282) would be plus or minus 2.

About the RBC Blue Water Project

The RBC Blue Water Project is an historic, wide-ranging, 10-year global commitment to help protect the world’s most precious natural resource: fresh water. Since 2007, RBC has pledged over $36 million to more than 500 charitable organizations worldwide that protect watersheds and promote access to clean drinking water, with an additional $6 million pledged to universities for water programs. In 2013-2014, the RBC Blue Water Project will focus on supporting initiatives that help protect water in towns, cities and urbanized areas. For further information, visit www.rbc.com/bluewater

About RBC Community and Sustainability

Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries operate under the master brand name RBC. We employ approximately 80,000 full- and part-time employees who serve more than 15 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 49 other countries. RBC is recognized among the world’s financial, social and environmental leaders and is listed on the 2012 - 2013 Dow Jones Sustainability World Index, the DJSI North American Index, the Jantzi Social Index and the FTSE4Good Index. RBC is one of Canada’s Greenest Employers, one of Canada’s 50 Most Socially Responsible Corporations and among the Global 100 Most Sustainable Corporations in the World.

RBC supports a broad range of community initiatives through donations, sponsorships and employee volunteer activities. In 2012, we contributed more than $95 million to causes worldwide, including donations and community investments of more than $64 million and $31 million in sponsorships.

About GlobeScan

GlobeScan delivers evidence, insights, and ideas that build value for clients through stronger stakeholder relationships. Uniquely placed at the nexus of reputation, brand, and sustainability, GlobeScan combines rigorous research with creative and challenging thinking to instill trust, drive engagement, and inspire innovation within, around, and beyond our clients’ organizations. www.globescan.com


For more information, please contact:

Andre Roberts
RBC Communications
416-974-3678
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Robin Miller
Manager, Communications
GlobeScan
416-969-3076
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