This article was originally published in K Magazine
PARIS - 16 January 2014 - Attitudes to business in the three largest Asian economies are changing. There’s a need for companies to balance opportunity with responsibility, says GlobeScan co-CEO, Christophe Guibeleguiet.
While the economic opportunities in China, India and Indonesia are enormous, companies are now coming face-to-face with the responsibilities involved. Over the past year, major environmental disasters, food contamination scandals and stronger government demands for corporate citizenship have disrupted the rules of engagement between business and society in China.
The need for business to re-examine, re-define and communicate corporate responsibility in Asia has never been more pressing.
For 25 years, GlobeScan has helped clients measure and build value-generating relationships with their stakeholders. Uniquely placed at the nexus of reputation, brand and sustainability, we partner with clients to build trust, drive engagement and inspire innovation within, around, and beyond their organizations.
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