LONDON - 2 July 2014 - Hundreds of special guests and participants around the world joined BT and GlobeScan on 1st July 2014 to tackle the key issues of using data for social good at the 2014 BT Better Future Forum.
The unique conversation hosted by BT and moderated by GlobeScan cut across the latest thinking on influencing consumer behaviour, the increasing role of digital technology in making modern life more shareable and accountable, and how the deluge of data can be harnessed to address big societal issues.
The first session “Digital natives living lightly” explored how digital connectivity can accelerate our journey towards sustainable consumption.
The second session “Data for social good” explored how digital data can ndeliver good for society and the environment.
Featured guests participating in this global expert forum included:
You can read the highlights report and watch the video on BT’s response at: betterfutureforum.bt.com
A full report on the Better Future Forum insights will be published later this month.
At BT we believe in the power of communications to create a better world. As part of BT’s commitment to our purpose we host the Better Future Forum - an online event designed to uncover expert insights from hundreds of people globally on issues related to responsible and sustainable business. It is an opportunity for us to share our experience so far and learn from others through open discussions, independently moderated by our partner GlobeScan.
The Forum is part of BT’s dynamic process of stakeholder engagement and materiality analysis which informs our activities.The first Better Future Forum took place in July 2013, crowd sourcing nearly 800 comments from hundreds of participants across 22 countries, and explored the potential for business to make a ‘net positive’ environmental contribution to our planet. Read the Forum’s Net Positive Mindsets report here.
We hope the Better Future Forum will be a platform for co-creating new strategies to help BT and others tackle the complex sustainability challenges we all face. Please stay with us on the journey, via LinkedIn, @BTBetterFuture and www.bt.com/betterfuture
GlobeScan is a research consultancy providing global organizations with evidence-based insights to help them set strategy and shape their communications. Companies, multilateral institutions, governments and NGOs trust GlobeScan for our unique expertise across reputation management, sustainability and stakeholder relations.
GlobeScan conducts research in over 90 countries and is a signatory to the UN Global Compact. Established in 1987, GlobeScan is an independent, management-owned company with offices in Toronto, London and San Francisco.
For more information, visit www.GlobeScan.com