SAN FRANCISCO, USA - 6 November 2014 - BSR (Business for Social Responsibility), GlobeScan, and Net Impact have jointly released a new industry study which reveals how current and future leaders view the state of sustainable business, including some notable similarities, differences, and emerging trends.
Overall, there is remarkable alignment between the perspectives of current and future leaders on the state of sustainable business. Results suggest that prospective business professionals are fairly realistic about the challenges that current sustainability professionals face. However, there are some key differences in views on transparency and priorities for sustainable business.
Three key themes that emerged from the survey include:
Next generation leaders have high expectations for business in addressing sustainability issues, especially regarding consumption. “I am drawn to brands with a story. If businesses don’t have values that resonate with me, they are unable to provide me both reason and reward for their products,” says Kelsey Moyes, a college student member of Net Impact. These results underscore the imperative for companies to enable consumers to be more sustainable in their purchasing choices.
“Regardless of how priorities shift over the coming years, members from these two organizations hold significant promise for sustainable business,” says Net Impact CEO Liz Maw. “Their leadership will guide business through some of the most significant challenges yet to come.
For the past six years, GlobeScan has partnered with BSR in conducting the annual State of Sustainable Business survey. This survey gleans insights from professionals within BSR member organizations on emerging trends, priorities, and practices across a range of environmental, social, and governance issues. This year, for the first time, a number of the survey questions were extended to undergraduate and graduate student members of Net Impact, a nonprofit that empowers a new generation of sustainability leaders. The report compares the perspectives of more than 700 experienced professionals in the BSR network to almost 500 students in the Net Impact network. Complete findings from the report can be found here.
Net Impact is a leading nonprofit that supports a new generation to work within and beyond business for a sustainable future. With more than 60,000 student and professional members and nearly 300 chapters worldwide, we make a net impact that transforms our lives, our organizations, and the world.
For more information, visit www.netimpact.org.
BSR is a global nonprofit organization that works with its network of more than 250 member companies to build a just and sustainable world. From its offices in Asia, Europe, and North America, BSR develops sustainable business strategies and solutions through consulting, research, and cross-sector collaboration.
Visit www.bsr.org for more information about BSR’s more than 20 years of leadership in sustainability.
GlobeScan is a research consultancy providing global organizations with evidence-based insights to help them set strategy and shape their communications. Companies, multilateral institutions, governments and NGOs trust GlobeScan for our unique expertise across reputation management, sustainability and stakeholder relations. GlobeScan conducts research in over 90 countries and is a signatory to the UN Global Compact. Established in 1987, GlobeScan is an independent, management-owned company with offices in Toronto, London and San Francisco.
For more information, visit www.GlobeScan.com