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Saturday 13 February 2010

New Global Poll Shows Wide Enthusiasm for Online Dating

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As Valentine’s Day approaches, a new BBC World Service global poll shows that almost one in three (30%) web users regard the Internet as a good place to find a boyfriend or girlfriend.

The poll, conducted by GlobeScan among 10,976 Internet users across 19 countries, reveals that India and Pakistan are among the countries with the greatest numbers of enthusiasts for Internet introductions. Fifty-nine per cent of Indians and 60 per cent of Pakistanis who use the Internet regard it as a good place to find a partner.

Other countries where high proportions of Internet users feel the same way include Ghana (47%) and the Philippines (42%). In contrast, fewer Americans (21%), South Koreans (16%), British (28%), and French (27%) think the idea of finding a partner online was a good one.

The poll also shows that, among Internet users, men are somewhat more enthusiastic about finding a partner online than women—33 per cent of men regard the Internet as a good place to find a boyfriend or girlfriend, compared to 27 per cent of women. Respondents aged 18–24 are the most enthusiastic (36%)—but even among those aged over 65, more than one in five (23%) regard the Internet as a good place to find a partner.

However, the results also suggest that those with a higher level of education are less likely to regard the Internet as a good place to find a partner—28 per cent of those with a university education felt it was, compared to 36 per cent of those who had not completed high school.

The results are drawn from a larger survey of public attitudes towards the Internet, to be released on 8 March.

The survey interviewed 10,976 adult citizens who had used the Internet in the previous six months across 19 countries, and was conducted for BBC World Service by the international polling firm GlobeScan. GlobeScan coordinated fieldwork between 30 November 2009 and 26 January 2010.

GlobeScan Research Director Sam Mountford commented: “This shows what a major role the Internet now plays in the lives of millions of people around the world. For many, and particularly in the developing world, it’s not just somewhere to work, shop, or communicate with friends, but a credible way of finding a partner in life.”

This finding is part of a wider survey for SuperPower (bbc.com/superpower) a major BBC season of programmes starting on 8 March exploring the extraordinary power of the Internet.

SuperPower will be examining the impact of the Internet on all aspects of life including business, politics, democracy, and empowerment as well as relations between people in all parts of the world.

BBC World Service's daily programme, Outlook, is turning its attention to “Netrimony” and the role of the Internet as matchmaker. The team are on the hunt for global stories of love found online, and for first-hand experiences of those who have joined a growing international community of people turning to the web to find their perfect partner. If you have an interesting story to tell, or experience to share, then please e-mail the team at outlook@bbc.co.uk.

Notes to Editors

Face-to-face and telephone interviews were conducted between 30 November 2009 and 26 January 2010 with a total of 10,976 citizens in 19 countries: Australia, Canada, China, Egypt, France, Germany, Ghana, India, Indonesia, Japan, Kenya, Mexico, Pakistan, the Philippines, Russia, South Korea, Turkey, the United Kingdom, and the United States of America. Polling was conducted for BBC Global News by GlobeScan and its research partners in each country. Please see the Methodology for further details.

Participating Countries

In China, Egypt, Mexico, the Philippines, and Turkey urban samples were used. Please see the Methodology for further details.

For more details, please visit www.GlobeScan.com as well as the GlobeScan Insights blog at http://globescaninsights.blogspot.com.


Media Contacts

For media interviews with the participating pollsters, please contact:

Sam Mountford, Research Director
GlobeScan Incorporated, London
+44 20 7253 1447
(Mobile: +44 7854 132625)

Oliver Martin, Director Global Development
GlobeScan Incorporated, Toronto
+1 416 969 3073
(Mobile: +1 416 721 3544)

GlobeScan Incorporated is an international opinion research consultancy. We provide global organisations with evidence-based insight to help them set strategy and shape their communications. Companies, multilateral institutions, governments, and NGOs trust GlobeScan for its unique expertise across reputation management, sustainability, and stakeholder relations. GlobeScan conducts research in over 90 countries, is ISO 9001-2008 quality certified and a signatory to the UN Global Compact.

Established in 1987, GlobeScan is an independent, management-owned company with offices in Toronto, London, San Francisco, and Washington DC. www.GlobeScan.com

BBC World Service is an international multimedia broadcaster delivering 32 language and regional services. It uses multiple platforms to reach its weekly audience of 188 million globally, including shortwave, AM, FM, digital satellite, and cable channels. It has around 2,000 partner radio stations which take BBC content, and numerous partnerships supplying content to mobile phones and other wireless handheld devices. Its news sites include audio and video content and offer opportunities to join the global debate. For more information, visit bbcworldservice.com. To find out more about the BBC’s English language offerings and subscribe to a free e-newsletter, visit bbcworldservice.com/schedules.