Media Release
Friday 7 June 2002


email this link

Chris Coulter, Vice President
Toronto, Canada
Tel: +1 (416) 969-3088

Please note that in November 2003, Environics International became GlobeScan Incorporated.

What Do 25,000 People Say about CSR?

Environics International’s 3rd Annual CSR Monitor Released

According to the third annual Corporate Social Responsibility (CSR ) Monitor survey of over 25,000 citizens in 25 countries, conducted between October and December 2001, companies are facing increasing demands from the public to broaden their role in society. The 2002 CSR Monitor investigates a range of corporate issues including public expectations of companies, governance, communications, poverty, consumerism, investing, human resources, and company CSR ratings. The survey reveals a number of important insights that have implications for corporate strategic planning, risk management, communications, and internal education. Some topline findings from the 2002 CSR Monitor include:

Consumers are increasingly punishing companies that are not socially responsible.
The proportion of Americans that report having punished a company for being socially irresponsible is up significantly from last year.

Being socially responsible has positive impacts on employees.
Employee motivation and loyalty can be increased if a company commits to CSR: Eight in ten people who work for a large company say that the more socially responsible their company becomes, the more motivated and loyal they become as employees.

Corporate social performance is a factor in shareholders’ investment decisions.
A majority of shareholders say that they would sell their shares in a company if it behaved in a socially irresponsible manner, even if the share earnings were significant.

Citizens around the world have high expectations for companies to go beyond their traditional economic roles.
People believe that global corporations should do more to help solve social problems than provide charitable funding: Eight in ten people across the world say that companies need to go beyond philanthropic donations. There are equally high public expectations for companies to be involved in addressing social issues such as providing healthcare services.

For participating countries and detailed topics, please visit

These results are based on research conducted by Environics International’s worldwide network of respected research institutes. In each country, extensive face-to-face or telephone interviews were conducted with representative samples of about 1,000 citizens (for a total of 25,000). Each national poll is accurate to within ±3 percent, 19 times out of 20.

The complete country-by-country results from these and many other questions are available by subscription to the 2002 CSR Monitor report.

Environics International is a global public opinion and stakeholder research company with research partners in over 50 countries. Established in 1987, it specializes in providing continuous tracking, insights and strategic counsel on global issues to multinational companies, national governments, multilateral agencies and non-governmental organizations.

Participating Research Institutes in
Environics' Public Opinion Research

Research Institute
Argentina Latina Research CADMO Buenos Aires
Australia Taylor Nelson Sofres Australia Pty. Ltd. Sydney
Brazil Indicator Sao Paulo
Canada ComQUEST Research Montreal
Chile MORI Chile Santiago
China Survey & Statistics Institute of BBI Beijing
France CSA-TMO Group Paris
Germany Ri*QUESTA GmbH Teningen
Great Britain ICM Direct London
India ORG-MARG Research Limited Mumbai
Indonesia Deka Marketing Research Jakarta
Italy Eurisko SpA Milan
Japan Nippon Research Tokyo
Kazakhstan BRIF Social and Marketing Research Agency Almaty
Mexico Mund Americas Mexico
Netherlands Motivaction Amsterdam B.V. Amsterdam
Nigeria Market Trends Research International, Nigeria Ltd. Lagos
Russia CESSI Institute for Comparative Social Research Moscow
South Africa Markinor (Pty) Ltd. Randburg
South Korea Hankook Research Co. Ltd. Seoul
Spain Quota Union (Grupo Sigma Dos) Madrid
Turkey Yontem Research & Consultancy Istanbul
USA ComQUEST Reseach Montreal
Venezuela Sigma Dos Venezuela Caracas