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October 2002
Concern about diet-related disease expected to drive consumer appetite for healthier food choices.
According to Environics International’s soon to be released Food Issues Monitor, which interviewed 11,000 consumers across 11 countries, large majorities believe that their country will suffer a major health crisis unless eating habits are improved.

When asked for their level of agreement with the statement "Our country is headed for a major health crisis, unless we do something to get people to improve their eating habits and reduce their risk of developing diet-related diseases," majorities in the US, Canada, Great Britain, China, Australia, and Brazil strongly agree. In all 11 countries, large majorities agree at least somewhat.

These findings indicate that concern about diet-related disease can be expected to play an increasingly important role in driving consumer choice to buy healthier food. This research suggests that opportunities for increasing their share of consumer food expenditures exist for food manufacturers, retailers, and restaurants that can find ways to successfully help individuals develop and sustain healthier diets.

Food sector companies looking for an opportunity for growth can benefit by learning more about what is expected to be an increasingly important factor in food choice with consumers around the world.

Environics International is the largest provider of international public opinion research on global issues. For more information about our syndicated and custom research services, or the 2002 Food Issues Monitor, please contact:

Shannon Stevenson
Marketing Manager