Simon Jimenez, Director Global Campus Monitor
Tel: +1 (416) 920-9010
Please note that in November 2003, Environics International became GlobeScan Inc.
Students Think That There Should Be
More CSR Taught at Universities
Environics International is a global public opinion and stakeholder research company with research partners in over 50 countries. Established in 1987, it specializes in providing continuous tracking, insights and strategic counsel on global issues to multinational companies, national governments, multilateral agencies and non-governmental organizations.
According to the results of the first Global Campus Monitor (GCM) survey of over 1,000 university students from around the world, a strong majority believe that corporate social responsibility (CSR) should be taught more at universities. Results suggest that there is a strong interest to learn more about CSR, regardless of students' area of study.
The 2003 GCM was fielded online between March and April 2003 and surveyed students who belong to AIESEC, an international university student network that provides students interested in business and economics with work internship opportunities around the world.
The 2003 GCM investigates a range of issues including students' trust in companies, the influence of CSR in their employment decisions, factors influencing their impressions of companies, reasons for choosing an employer, and rating companies on reputation and CSR.
The survey reveals a number of important insights with implications for human resource strategy, reputation management, and future CSR communications with tomorrow's business and civic leaders.
Some topline findings from the first GCM survey include:
• CSR is an important factor when students form their impression of companies, but so too is respect and trust of a company's CEO, its management, and employees.
• CSR considerations are evident not only in students' perceptions of corporate reputation, but also in their employment decisions. One-half of students surveyed, and slightly more females than males, indicate that they would likely not apply for a job at a company if they learned it was operating in a socially irresponsible manner.
• A near majority of students expect CSR to influence their decision-making when they reach a management position, particularly Latin American, Western European, and North American students.
• Students have high expectations of companies to operate in a socially responsible manner and are likely to punish those that they believe are irresponsible. North American and Western European students are among the most likely to say that they have punished a company for being socially irresponsible in the past year, echoing similar regional results from Environics International's 2003 CSR Monitor.
We invite you to join other leading companies around the world and subscribe to the 2003 Global Campus Monitor, which includes a twice-yearly report, detailed statistical tables, results of the survey in PowerPoint format, as well as a high-level executive report.
For more information and detailed topics, please visit our Global Campus Monitor section.
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The Global Campus Monitor was fielded online between March and April, 2003 to the AIESEC student network. Students were invited to participate in the survey via email notification. In total, more than 1,300 students from over 40 countries participated in the survey.