Media Release
Monday 10 June 2002


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Rob Kerr, Vice President
Toronto, Canada
Tel: +1 (416) 969-3086

Please note that in November 2003, Environics International became GlobeScan Incorporated

World’s Citizens Have Great Expectations of Globalization

Environics International’s 2nd Annual Global Issues Monitor Released

According to the 2002 Global Issues Monitor survey, conducted between October and December 2001, the world’s citizens have great expectations of globalization and are increasingly receptive to it since one year ago.

These interviews with some 26,000 people in 25 countries around the world make this the largest survey ever undertaken on globalization and related issues.

The 2002 Global Issues Monitor provides critical insights and comparative country metrics on a range of issues including globalization, approaches to reduce global poverty, roles for government, global security, and expectations of the future. The survey reveals a number of important insights that have implications for the international business and policy environment.

Some topline findings from the 2002 Global Issues Monitor include:

Positive views of globalization have grown over the past year, especially in North America and Europe, but support remains tentative.
Majorities of people in 19 of 25 countries think that globalization is positive for themselves and their families. However, this support is tentative, with only one in eight people seeing globalization as strongly positive.

People feel that the globalization agenda is not addressing important issues like the environment and human rights.
As such, anti-globalization critics will have opportunities to make gains given negative perceptions about globalization’s impacts on jobs, poverty, and the environment.

The post-September 11th world-view of Americans is significantly different from those in the rest of the world.
Americans are especially positive about using military force, not only as a short-term tactical approach to apprehend terrorists, but also as a longer-term approach to reduce terrorism.

There is strong public support for national governments and, to a lesser extent, multilateral agencies to lead a war on poverty, with a focus on primary education.
Most people think that world leaders should address poverty and conflict at the meeting of heads of state in September 2002. In addressing poverty, people see universal primary education as a higher priority than reducing the number of people living on less than a dollar a day or improving access to safe water.

These results are based on research conducted by Environics International’s worldwide network of respected research institutes. In each country, extensive face-to-face or telephone interviews were conducted with representative samples of about 1,000 citizens (for a total of 26,000). Each national poll is accurate to within ±3 percent, 19 times out of 20.

The complete country-by-country results and attendant strategic implications from these and many other questions are available by subscription to the 2002 Global Issues Monitor report.

GlobeScan is a global public opinion and stakeholder research company with research partners in over 50 countries. Established in 1987, it specializes in providing continuous tracking, insights and strategic counsel on global issues to multinational companies, national governments, multilateral agencies and non-governmental organizations.

Participating Research Institutes

Research Institute
Argentina Latina Research CADMO Buenos Aires
Australia Taylor Nelson Sofres Australia Pty. Ltd. Sydney
Brazil Indicator Sao Paulo
Canada ComQUEST Research Montreal
Chile MORI Chile Santiago
China Survey & Statistics Institute of BBI Beijing
France CSA-TMO Group Paris
Germany Ri*QUESTA GmbH Teningen
Great Britain ICM Direct London
India ORG-MARG Research Limited Mumbai
Indonesia Deka Marketing Research Jakarta
Italy Eurisko SpA Milan
Japan Nippon Research Tokyo
Kazakhstan BRIF Social and Marketing Research Agency Almaty
Mexico Mund Americas Mexico
Netherlands Motivaction Amsterdam B.V. Amsterdam
Nigeria Market Trends Research International, Nigeria Ltd. Lagos
Russia CESSI Institute for Comparative Social Research Moscow
South Africa Markinor (Pty) Ltd. Randburg
South Korea Hankook Research Co. Ltd. Seoul
Spain Quota Union (Grupo Sigma Dos) Madrid
Turkey Yontem Research & Consultancy Istanbul
USA ComQUEST Reseach Montreal
Venezuela Sigma Dos Venezuela Caracas