February 5, 2009

CSR in the Economic Downturn: GlobeScan/CBSR Salon

The gap between consumer expectations of CSR and company performance is growing...

The gap between consumer expectations of CSR and company performance is growing, but will a sole focus on ROI get us where we need to go? Over 80 Canadian Business for Social Responsibility (CBSR) members and invited guests gathered in Toronto on Thursday, February 5, 2009 to debate this and other questions around CSR in the economic downturn.

Doug Miller, Chairman of GlobeScan presented a snapshot of 2009 GlobeScan CSR Consumer Monitor findings. The Right Honourable Joe Clark moderated responses from the panel: Marketa Evans, Plan Canada; Kaz Flinn, Scotiabank; Adine Mees, CBSR, Dr. Matthew Kiernan, Innovest and Doug Miller.

The floor was then opened for discussion among the entire group. The session was conducted under the Chatham House Rule, so that individuals could express their opinions candidly, while not being on the record.

Read a summary of discussion highlights.

View the GlobeScan presentation.

To obtain more information on GlobeScan’s CSR Monitor and to find out how we can work with your organization please contact: oliver.martin@globescan.com.

GlobeScan Incorporated is a global public opinion and stakeholder research consultancy with offices in Toronto, London, and Washington. GlobeScan conducts custom research and annual tracking studies on global issues. With a research network spanning 60+ countries, GlobeScan works with global companies, multilateral agencies, national governments, and non-government organizations to deliver research-based insights for successful strategies.