In every product category, consumers say that environmentally responsible alternatives are priced at a premium. Price remains a significant barrier to wider purchase and use of environmentally friendly alternatives. To be the easy choice for consumers, sustainable products need to be properly valued (price, quality, benefits). Source: GlobeScan Healthy & Sustainable Living Consumer Research (survey of 29,293 people in the general public in June ‒ July 2022)
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Keep up to date with our latest news, webinars, and reports.
Keep up to date with our latest news, webinars, and reports.
Two in three people now say they are willing to reduce their consumption by half to avoid environmental damage and climate change, especially those who have worried children at home, according to a new global consumer survey. The research shows that global concern about climate change is at an all-time high and that a majority of people living with children under the age of 18 say their children are very worried about environmental problems and climate change. People living in … “Report: Two in Three People are Prepared to Halve Their Consumption to Help Save the Planet”
One of the most challenging aspects of sustainability continues to be how to best engage and mobilize consumers in sustainable living. In a three-part series of webinars, we dove into key findings from our latest global consumer insights research on healthy & sustainable living and exploring how brands can play a role in inspiring consumer action and behavior change. We invite you to watch the recordings below, which feature a great line-up of speakers from Akatu Institute, CVS Health, IKEA, … “Webinar Series | Healthy & Sustainable Living: Engaging Consumers in Sustainability”
Enabling consumers to live more healthy and sustainable lives is not only crucial for our collective future, but also an enormous opportunity for brands to build more trust, loyalty, and engagement with consumers. The Healthy & Sustainable Living global consumer insights research program was launched in 2019 to help companies better understand, engage, and mobilize consumers in this exciting yet challenging area of consumer engagement in sustainability. The 2021 study is the largest yet including over 30,000 interviews across 31 … “Five Consumer Insights to Activate Healthy and Sustainable Living in Asia-Pacific | Report”
The significant challenges that we have collectively faced over the last two years of the COVID-19 pandemic have once again put humanity to the test, and if the start of 2022 is any indication, we will need this resolve to navigate what could be another challenging year ahead. We have re-calibrated over the past 24 months, only to start from scratch and prioritize our personal and professional goals. Living with the changing shades of the pandemic is now a given. … “The Increasing Relevance of Leading a Healthy and Sustainable Lifestyle in India | Report”
Akatu Institute and GlobeScan recently hosted a webinar to explore the 2021 edition of the Healthy and Sustainable Living global consumer insights research program, with a focus on findings for Brazil. At the event, Helio Mattar, President of Akatu, and Álvaro Almeida, Director of GlobeScan Brasil, presented the main findings of the research, which aimed to deepen the understanding of: how the topic of Healthy and Sustainable Living is understood by Brazilian consumers barriers and triggers for best practice behavioral … “Webinar | Healthy & Sustainable Living in Brazil”
Findings from the latest Healthy & Sustainable Living Global Consumer Insights study shows that the public cares more than ever about a range of environmental issues – water pollution, natural resource depletion, climate change, air pollution, and loss of biodiversity. Individuals around the world also feel personally affected by climate change. In addition, people express a strong desire to make changes to the way they live, especially those under age 30, yet there remains a large aspiration-action gap when it … “Report: Despite Record Levels of Environmental Concern Across the World, Large Gap Remains between Aspiration and Action When it Comes to Sustainable Living”
GlobeScan’s latest global opinion research, in collaboration with Akatu Institute, NYU Stern Center for Sustainable Business, CVS Health, IKEA, Levi Strauss & Co., PepsiCo, Reckitt, Visa, and WWF International, and locally in Mexico with Global Compact Mexico, Nestlé, and C&A, shows that many people are keen on healthy and sustainable living, but few are able to execute. People say they need business and government to help, not least by providing products and services that make healthy and sustainable living easy … “Webinar | Healthy & Sustainable Living in Mexico”
In GlobeScan’s 2020 Healthy & Sustainable Living survey of global consumers, 74% said they agree that they need to consume less to preserve the environment for future generations, vs 66% in 2019. But opinions are mixed when it comes to shopping secondhand, renting or leasing items — pointing to the persistence of that pesky intention-action gap. A perfect storm is emerging that points to a growing need for a more circular economy. Read the full article on SustainableBrands.com
Next month, GlobeScan and its growing set of brand partners will conduct their latest annual Healthy & Sustainable Living survey of roughly 30K people across 30 markets to explore consumer motivations, needs and expectations; as well as opportunities for influential organizations to support healthier and more sustainable living. Over the past year, COVID-19 has disrupted lives all around the world. Due to lockdown, our daily habits have changed dramatically in a very short time — but it’s impossible to say … “Will Sustainable Consumer Behaviors, Attitudes Persist Post-Pandemic?”
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GlobeScan is once again joining forces with a range of committed partners – Akatu Institute, NYU Stern Center for Sustainable Business, CVS Health, IKEA, Levi Strauss & Co., PepsiCo, Reckitt, Visa, and WWF International – to conduct our annual Healthy & Sustainable Living global consumer research study. Building on the insights from the 2019 and 2020 studies, this year’s research across 30 markets will help identify opportunities to close the gap between peoples’ desire to live more sustainably and to … “Purpose-driven Brands and Civil Society Join Forces with GlobeScan to Help Consumers Live More Healthy and Sustainable Lives”
According to the Global Footprint Network, humans are consuming resources at a rate of more than 1.7 times faster than the planet can regenerate them. While there are no simple solutions, this imbalance presents a significant opportunity to enable more sustainable lifestyles. Indeed, finding ways to engage and mobilize 8 billion people to live healthier and more sustainably is arguably one of the great priorities of this Decade of Action as the world works to achieve the UN’s Sustainable Development … “Breakthrough: Seven Unlocks to Scaling Healthy and Sustainable Living | Report”
The growing appetite for a shift away from meat-based diets is good news for addressing a range of health and climate issues. But business has a critical role to play in making the transition as affordable, accessible and delicious as possible. The COVID-19-enforced lockdowns have been tough on all of us. To combat boredom, depression and anxiety, and to boost mental wellbeing, many of us have turned to exercise as a coping mechanism. The market for home fitness equipment grew … “Giving Up Meat = Healthy Living = Healthy Planet. Are We at a Dietary Inflection Point?”
These days, it’s hard to argue that sustainability is a niche consumer interest. A vast majority of consumers worldwide believe we need to consume less, according to research by GlobeScan. More to the point, 57 percent of consumers in that survey were willing to pay more for sustainable products. But only about a quarter of them actually made any sustainable changes to their lifestyle or consumption. So what gives? “There’s this really marked intention-action gap when we’re asking people to … “The ‘Last Mile’ of Consumer Sustainability Behavior”
It is a common assumption that younger generations — Gen Z and millennials — are more greatly concerned with global challenges. Born in the digital age, these generations are seen to be more health-conscious, socially aware and environmentally responsible. This narrative is consistently reiterated by the media who frequently highlight the willingness of these younger generations to stand up for what they care about. In our Radically Better Future: The Next Gen Reckoning Report with BBMG, 73 percent of young … “Why Younger Generations are More Willing to Change in the Name of Sustainability”
Amidst the uncertainty of the world during a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve in 2021 — buoyed by new attitudes, opinions, and desires from consumers. In a year like no other in recent memory , 2020 inspired and informed countless consumer research studies — the findings are largely shaped by what was top-of-mind for individuals during the COVID-19 crisis. Did sustainability concerns make the list? Explore this new interview, … “Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History”
New GlobeScan research found that 77% of consumers are interested in choosing products that last longer, and 53% said they were interested in buying fewer things, in general. But there remains a gap between intention and action. “… the propensity to buy less stuff — or at least thinking more carefully before making purchases — could be here to stay. That is certainly what GlobeScan’s 2020 Healthy & Sustainable Living Study suggests. Carried out in June 2020, the survey looked … “Is Black Friday Dying? Consumers Say They Want to Spend Less This Holiday Season”
On 23 November 2020 we hosted a webinar to discuss the growing popularity of plant-based products and the fast growing marketing introductions of plant-based meat and beverages. We drew from our global and Asia Pacific research conducted during the height of the COVID-19 pandemic showing that consumers around the world are willing to change their behavior to become healthier and more sustainable. The webinar explored GlobeScan’s Healthy & Sustainable Living study, which was designed and launched with a range of partners … “Webinar | Going Mainstream: Alternative Meat and Plant Based Drinks”
The 2020 Healthy & Sustainable Living study was designed and launched with a range of partners including CVS Health, IKEA, PepsiCo, Visa, and WWF International to help organizations better understand the mindsets of global consumers and what enables them or prevents them from living in a healthier and more sustainable way. The 27-market study was conducted in June 2020, in the midst of the COVID-19 pandemic. In total, 27,000 people took part in the global study that asked them about attitudes, … “Webinars | Healthy & Sustainable Living in a Global Pandemic”
October 7th, 2020: Just-released global public opinion research shows that people all around the world are willing to adopt more sustainable and healthy behaviours, but they do not know where to start. The 27-market study was conducted in June 2020, in the midst of the COVID-19 pandemic. In total, 27,000 people took part in the global study that asked them about attitudes, opinions, and behaviors linked to more sustainable and healthier lifestyles. The 2020 study was designed with a range … “Study Finds People Want to Make Healthy and Sustainable Living Choices but Do Not Know Where to Start”
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In the wake of COVID-19, many aspects of our daily lives may be forever altered. Emerging from this period in which our normal activities have experienced such a dramatic change with a ‘fresh start’ attitude could allow us to refocus our efforts on healthy and sustainable living. But to do so, we will require a shift in our collective mentality that recognizes the opportunities present in this tumultuous time and applies the lessons learned to less tangible, more long-term threats. … “Looking Ahead to GlobeScan’s 2020 Healthy and Sustainable Living Research Program”
April 22, 2020: GlobeScan is joining forces with CVS Health, IKEA, PepsiCo, Visa, Walmart, and WWF International among others to conduct its Healthy & Sustainable Living study to better understand how companies can inspire and enable healthy and sustainable living. Building on the 2019 launch of this ten-year insights program, the consumer research across 25 countries will help identify opportunities to close the wide gap between peoples’ desire to live more sustainably and to what extent brands are helping them … “Purpose-Driven Brands Partner to Identify Opportunities for Healthy, Sustainable Living with 25-Country Consumer Study”
For decades, well-meaning and erudite social scientists, marketers and their researchers, activists, and advertisers have all been searching for a magic wand. With just one wave, that wand would shift consumers’ choice calculus from socially and environmentally harmful decision making, to instinctive inclinations that would save the planet. They (and we count ourselves at GlobeScan among them) have thus far failed to find it. The reason why? The assumption that consumers would simply do the right thing if presented with morally “better” … “Five Reasons the Time Is Right to Help Consumers Live Healthy and Sustainable Lifestyles”
The Healthy & Sustainable Living study was designed and launched with a range of partners including GlobeScan, IKEA, P&G, PepsiCo, VF Corporation, Visa, Worldwide Brewing Alliance and WWF International to help companies better understand the barriers and enablers of living in a way that is good for people and the planet. The study surveyed 25,000 people across 25 countries to explore current understanding, concerns, expectations, and opportunities to support healthier and more sustainable lifestyles. GlobeScan is hosting a series of … “Healthy & Sustainable Living Webinars & Events”