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Consumerism

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Brand Purpose in Divided Times: Four Strategies for Brand Leadership

Brand Purpose in Divided Times: Four Strategies for Brand Leadership

5 October 2017 - Brand Purpose in Divided Times: Four Strategies for Brand Leadership - a BBMG/GlobeScan Study.

Five Human Aspirations and the Future of Brands 2016

Five Human Aspirations and the Future of Brands 2016

8 December 2016 - Five Human Aspirations and the Future of Brands: findings from The 2016 Aspirationals Consumer Index - a BBMG/GlobeScan Study.

Environmental Behaviour of Canadians: Mining National Geographic’s and GlobeScan’s Greendex Research

Environmental Behaviour of Canadians: Mining National Geographic’s and GlobeScan’s Greendex Research

3 November 2016 – Environmental Behaviour of Canadians: Mining National Geographic’s and GlobeScan’s Greendex Research

Five Human Aspirations and the Future of Brands

Five Human Aspirations and the Future of Brands

6 October 2015 - Five Human Aspirations and the Future of Brands: findings from The 2015 Aspirationals Consumer Index - a BBMG/GlobeScan Study.

Greendex 2014: Consumer Choice and the Environment – A Worldwide Tracking Survey - Full Report

Greendex 2014: Consumer Choice and the Environment – A Worldwide Tracking Survey - Full Report

26 September 2014 - Full report of the 2014 National Geographic / GlobeScan Greendex: an international research approach to measure and monitor consumer progress towards environmentally sustainable consumption.

Greendex 2014: Consumer Choice and the Environment – A Worldwide Tracking Survey - Highlights Report

Greendex 2014: Consumer Choice and the Environment – A Worldwide Tracking Survey - Highlights Report

26 September 2014 - Highlights report of the 2014 National Geographic / GlobeScan Greendex: an international research approach to measure and monitor consumer progress towards environmentally sustainable consumption.

Greendex 2014: Consumer Choice and the Environment – A Worldwide Tracking Survey - Full Food Report

Greendex 2014: Consumer Choice and the Environment – A Worldwide Tracking Survey - Full Food Report

26 September 2014 - Full report on food findings from the 2014 National Geographic / GlobeScan Greendex: an international research approach to measure and monitor consumer progress towards environmentally sustainable consumption.

Greendex 2014: Consumer Choice and the Environment – A Worldwide Tracking Survey - Summary Food Report

Greendex 2014: Consumer Choice and the Environment – A Worldwide Tracking Survey - Summary Food Report

26 September 2014 - Summary of food results from the 2014 National Geographic / GlobeScan Greendex: an international research approach to measure and monitor consumer progress towards environmentally sustainable consumption.

Greendex 2014: Consumer Choice and the Environment – A Worldwide Tracking Survey - Segmentation Infographics

Greendex 2014: Consumer Choice and the Environment – A Worldwide Tracking Survey - Segmentation Infographics

26 September 2014 - Segmentation infographics based on finding from the 2014 National Geographic / GlobeScan Greendex: an international research approach to measure and monitor consumer progress towards environmentally sustainable consumption.

Re:Thinking Consumption - Consumers and the Future of Sustainability

Re:Thinking Consumption - Consumers and the Future of Sustainability

27 November 2012 - The Regeneration Consumer Study is an in-depth online survey of consumer attitudes, motivations and behaviors relating to sustainable consumption, put together by GlobeScan, SustainAbility, and BBMG

Greendex 2012: Consumer Choice and the Environment – A Worldwide Tracking Survey - Full Report

Greendex 2012: Consumer Choice and the Environment – A Worldwide Tracking Survey - Full Report

13 July 2012 - National Geographic has partnered with GlobeScan to develop the 2012 Greendex: an international research approach to measure and monitor consumer progress towards environmentally sustainable consumption.

Greendex 2012: Consumer Choice and the Environment – A Worldwide Tracking Survey - Highlights Report

Greendex 2012: Consumer Choice and the Environment – A Worldwide Tracking Survey - Highlights Report

13 July 2012 - National Geographic has partnered with GlobeScan to develop the 2012 Greendex: an international research approach to measure and monitor consumer progress towards environmentally sustainable consumption.

Greendex 2010: Consumer Choice and the Environment – A Worldwide Tracking Survey - Full Report

Greendex 2010: Consumer Choice and the Environment – A Worldwide Tracking Survey - Full Report

3 June 2010 - National Geographic has partnered with GlobeScan to develop an international research approach to measure and monitor consumer progress towards environmentally sustainable consumption.

Greendex 2010: Consumer Choice and the Environment – A Worldwide Tracking Survey - Highlights Report

Greendex 2010: Consumer Choice and the Environment – A Worldwide Tracking Survey - Highlights Report

3 June 2010 - National Geographic has partnered with GlobeScan to develop an international research approach to measure and monitor consumer progress towards environmentally sustainable consumption.

Greendex 2009: Consumer Choice and the Environment – A Worldwide Tracking Survey - Full Report

Greendex 2009: Consumer Choice and the Environment – A Worldwide Tracking Survey - Full Report

13 May 2009 - National Geographic has partnered with GlobeScan to develop an international research approach to measure and monitor consumer progress towards environmentally sustainable consumption.

Greendex 2009: Consumer Choice and the Environment – A Worldwide Tracking Survey - Highlights Report

Greendex 2009: Consumer Choice and the Environment – A Worldwide Tracking Survey - Highlights Report

13 May 2009 - National Geographic has partnered with GlobeScan to develop an international research approach to measure and monitor consumer progress towards environmentally sustainable consumption.

Greendex 2009: Consumer Choice and the Environment – A Worldwide Tracking Survey - Market Basket Report

Greendex 2009: Consumer Choice and the Environment – A Worldwide Tracking Survey - Market Basket Report

13 May 2009 - National Geographic has partnered with GlobeScan to develop an international research approach to measure and monitor consumer progress towards environmentally sustainable consumption.

Greendex 2008: Consumer Choice and the Environment – A Worldwide Tracking Survey - Full Report

Greendex 2008: Consumer Choice and the Environment – A Worldwide Tracking Survey - Full Report

7 May 2008 - National Geographic has partnered with GlobeScan to develop an international research approach to measure and monitor consumer progress towards environmentally sustainable consumption.

Greendex 2008: Consumer Choice and the Environment – A Worldwide Tracking Survey - Market Basket Report

Greendex 2008: Consumer Choice and the Environment – A Worldwide Tracking Survey - Market Basket Report

7 May 2008 - National Geographic has partnered with GlobeScan to develop an international research approach to measure and monitor consumer progress towards environmentally sustainable consumption.

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Believing in the value of knowledge sharing, GlobeScan publishes a number of interesting and important findings and reports on its website and in media releases. We invite you to review our work and we welcome your feedback and suggestions to sharpen our impact.