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Standard Chartered Consumer Aspirations Study - Full Report

Standard Chartered Consumer Aspirations Study - Full Report


2 June 2014 - This study of 5,000 affluent and emerging affluent consumers across five of Standard Chartered’s key markets – Indonesia, India, Nigeria, Ghana and Kenya – offers new insight into the aspirations of these consumers, including their appetite to travel, invest in a new car, grow their wealth and buy luxury goods. 


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