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The Public On Purpose - GlobeScan eBrief

The Public On Purpose - GlobeScan eBrief


29 February 2016 - 'The Public on Purpose': A GlobeScan eBrief on the appetite among consumers globally for businesses to demonstrate and fulfill their broader purpose in society.

At GlobeScan, we believe that at the core of the most successful, sustainable and attractive companies is a singular, authentic purpose that defines how the business creates value for itself and society. By aligning everyone within a company toward a common goal, it directs business decisions that determine the way value is created and guides how the company engages its stakeholders.

Learn more about our Purpose expertise.

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Believing in the value of knowledge sharing, GlobeScan publishes a number of interesting and important findings and reports on its website and in media releases. We invite you to review our work and we welcome your feedback and suggestions to sharpen our impact.