New research in the United States and across 25 countries reveals significant opportunities for business and government to enable sustainable living for the benefit of both people and the planet. Results from GlobeScan’s Healthy & Sustainable Living Consumer Insights Study 2019 show that many Americans are very concerned about environmental issues and many are interested in leading healthy and sustainable lives, but few are able to do so effectively. People say they need government and business to help, not least by providing products and services that make healthy and sustainable living affordable and easy.
The Healthy & Sustainable Living study was collaboratively designed and launched with a range of partners including IKEA, P&G, PepsiCo, VF Corporation, Visa and WWF International to help companies better understand the barriers and enablers of living in a way that is good for people and the planet. The study surveyed 25,000 people across 25 countries, including 1,000 respondents in the USA, to explore current understanding, concerns, expectations and opportunities to support healthier and more sustainable lifestyles.