evidence and ideas. applied.

Greendex 2008: Consumer Choice and the Environment – A Worldwide Tracking Survey – Full Report


National Geographic has partnered with GlobeScan to develop an international research approach to measure and monitor consumer progress towards environmentally sustainable consumption.

Unlike other measures that rank countries according to the environmental performance of their governments, companies and other factors, the Greendex is the first to rank the performance of individual consumers, rather than countries as a whole.

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