evidence and ideas. applied.

Greendex 2010: Consumer Choice and the Environment – A Worldwide Tracking Survey – Full Report


National Geographic has partnered with GlobeScan to develop an international research approach to measure and monitor consumer progress towards environmentally sustainable consumption.

In this third annual survey the findings show that environmentally friendly behavior among consumers in 10 out of 17 countries has increased over the past year. The survey results show that environmentally friendly consumer behavior, as measured by the Greendex, has now increased from 2008 levels in all but one of the 14 countries polled in both 2008 and 2010.

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