GlobeScan

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Insight of the Week: Women Are Significantly More Likely Than Men to Use Their Buying Power to Make a Difference

Insight of the Week
08/03/2021
Tove Malmqvist

Women Are Significantly More Likely Than Men to Use Their Buying Power to Make a Difference ​

Changed Purchase Choices to Make a Difference on Issues
By Gender, Average of 27 Countries, 2020

GlobeScan’s data consistently show that women are more concerned about social and environmental issues and are more likely to use their power as consumers to address these concerns. Data show that females are significantly more likely than males to say they have changed their purchasing choices in the past year to make a difference on an economic, environmental, social, or political issue that they care about. This suggests a massive opportunity to engage women to help drive the sustainability agenda from both a policy and consumer perspective.

Notes:

  • Question wording: In the past year, have you done any of the following to make a difference on an economic, environmental, social or political issue that you care about? Please select all that apply.
  • Data source GlobeScan’s 2020 Healthy & Sustainable Living Report, survey of 27,000 people in the general public in June 2020.

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