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Managing Trust Risk: Rethinking the Value of the Corporate Affairs and Communications Function

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This article was originally published in Communication Director, the official partner magazine of the European Association of Communication Directors (EACD).


Trust has never been so high on a company’s agenda and this is for good reason. Trust in business has become a scarce commodity. The stakes are high and risks well-known: disruption in the stakeholder eco-system, loss of reputation, and potential financial turmoil.

Continue reading this article in Communication Director, the official partner magazine of the European Association of Communication Directors (EACD)

 


Please feel free to comment on this blog below or contact me directly:

Christophe Guibeleguiet | co-CEO | This email address is being protected from spambots. You need JavaScript enabled to view it. | Twitter | Bio

About GlobeScan

GlobeScan is a strategy and insights consultancy, focused on helping our clients to listen to their stakeholders and build long-term trusting relationships. Offering a suite of specialist research and advisory services, GlobeScan partners with clients to meet strategic objectives across reputation, sustainability and purpose.

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Guest 19 October 2017

The GlobeScan Espresso Blog offers weekly insight from GlobeScan team members, based on our expertise in stakeholder intelligence and engagement, as well as client experience, and supported by our unique global trends archive.

The Featured Finding offers a weekly insight from GlobeScan's unique global survey data archive. Every Friday, we share and interpret a topical finding from one of GlobeScan's most recent studies conducted among global publics or key opinion formers, focusing on business in society, the environment, the economy, industry reputation and global trends. You can also view all the Featured Findings published since 2010 by topic and geography
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