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On October 10, along with our partners at BBMG, we hosted a webinar titled: Brand Purpose in Divided Times - Four Strategies for Brand Leadership One of the greatest challenges facing brands today is the ability to connect deeply with consumers. This is particularly difficult in a context of low trust in business, shifting consumer expectations and more choice in a global economy. In order for brands to build trust and connect with consumers, a new approach is required that must begin...
On 3 October 2017, Unilever and GlobeScan hosted a webinar conversation with Sue Garrard, EVP, Sustainable Business & Communications from Unilever, and Chris Coulter, co-CEO of GlobeScan.  Their conversation explored where Unilever has come from, where the company is now and the future of sustainable business including the challenges and successes encountered along the way. They took a close look at the future of corporate leadership and what companies should be doing to keep their organizations ahead of the curve....
With all that has happened over the past 12 months, it felt appropriate to include this Star Wars reference in the title of this blog. Far from being gratuitous, I use it to highlight the positive reaction that many businesses have had to the significant political shocks and instability that we have been witnessing. In BSR and GlobeScan’s ninth annual Sustainable Business Survey, a majority of corporate sustainability professionals say they are confident that their companies will stay the course on...
GlobeScan and SustainAbility were delighted to host a webinar on June 28 to discuss the results of The 2017 Sustainability Leaders Survey. The Sustainability Leaders Survey is the largest and longest-running survey of its kind and has tracked expert opinions on sustainable development leadership for 20 years. The discussion was lively and insightful. The five exceptional thought leaders shared insights, discussed survey findings and answered your questions on the current and future state of sustainability leadership: Mike Barry, Director of...
Mark Lee & Eric Whan presenting findings from The 2017 Sustainable Leaders Survey during a keynote at Sustainable Brands ’17 in Detroit. Image © Sustainable Brands.   Mid-May 2017, more than 2,000 sustainability professionals gathered in Detroit for the annual Sustainable Brands conference. SB’17 Detroit’s theme Redefining the Good Life was designed to let delegates explore “how redefined societal aspirations are transforming the way brands deliver value for their customers.” During the opening night plenaries, Eric Whan of GlobeScan and Mark Lee...
  Recognized as the most sustainable company in Latin America, Brazilian cosmetics manufacturer Natura is about to become a global player. It has offered €1 billion to L’Oreal for the acquisition of The Body Shop. The deal, set to be finalized by the end of this year, will solve one of Natura’s biggest challenges: how to scale up faster in the developed markets of Europe and the United States. Natura’s admiration for The Body Shop began a long time ago. The...
During the US Presidential campaign, the then-candidate Donald Trump consistently touted his business credentials as an asset for how he would be successful as the nation’s Chief Executive. We have now experienced the Trump administration for over 60 days, and it is interesting to assess the manner in which he is governing compared to what we know to be the tenets of successful corporate leadership. Leaving aside any perceptions about the policy ideas expressed by the administration, it is curious...
On March 15 we jointly hosted a webinar with Sustainable Brands and PepsiCo titled "Purposefully on Purpose: How Purpose Can Build More Societal Trust in Business." Moderated by GlobeScan co-CEO Chris Coulter, and joined by GlobeScan Director James Morris and Sustainable Brands CEO KoAnn Skrzyniarz, Jon Banner, Executive Vice President, PepsiCo, provided his perspective on PepsiCo’s Performance with Purpose journey over the past decade including how to deliver and scale positive social outcomes through a company’s business strategy. Jon leads PepsiCo’s global...
On March 15 we jointly hosted a webinar with Sustainable Brands and PepsiCo titled "Purposefully on Purpose: How Purpose Can Build More Societal Trust in Business." The degree to which brands are embracing Purpose is growing and revolutionizing what a company can and should stand for. Chris Coulter, CEO of GlobeScan, moderated a discussion with three remarkable thought leaders: James Morris, Director, GlobeScan: James presented key insights from a global consumer study on understanding, expectations and opportunities for Purpose. Watch James'...
On March 15 we jointly hosted a webinar with Sustainable Brands and PepsiCo titled "Purposefully on Purpose: How Purpose Can Build More Societal Trust in Business." Moderated by GlobeScan co-CEO Chris Coulter, and joined by GlobeScan Director James Morris and PepsiCo EVP Jon Banner, Sustainable Brands CEO KoAnn Skrzyniarz reflected on the suite of SB 2016 conferences which focused on the theme of “Activating Purpose”. Uniquely placed to provide insight on the inspiring ways that brands are activating their purpose, KoAnn provided a perspective...

The GlobeScan Espresso Blog offers weekly insight from GlobeScan team members, based on our expertise in stakeholder intelligence and engagement, as well as client experience, and supported by our unique global trends archive.

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RT @abbieecurtis: Congratulations @MSCecolabel on 20 years - Annual Report was a fab, inspiring read this morning - love the timeline https…