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Tell Me a Story: The Power of Narrative in Corporate Leadership

What companies do people see as socially and environmentally responsible? Why do some make the cut, and others don’t?

For whatever reason, efforts of businesses around the world to project a responsible message are failing to connect with the global public

Sam Mountford, Director of Global Insights at GlobeScan, writes in our latest Proof Points blog for GreenBiz.com about recent Radar Research Program findings that show there are certain factors that the public recognizes more than others – and that the power of a narrative should never be underestimated.

 

Read the full article on GreenBiz.

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