Our Insights

Keep up to date with our latest news, webinars, and reports.

Keep up to date with our latest news, webinars, and reports.

  • Reset

Seafood Consumers Put Sustainability Before Price And Brand

New independent research reveals global motivators to seafood purchase Consumers perceive NGOs and scientific organisations as contributing most to protecting oceans Independent certification increases consumer trust in brands Awareness of the blue MSC label is 37% amongst all consumers MSC-aware consumers say they will pay a premium of up to 11% for MSC labelled seafood  LONDON, 13 July 2016 – New global independent research has found that sustainability is a key driver for seafood purchase. Across 21 countries overall, sustainability is … “Seafood Consumers Put Sustainability Before Price And Brand”

New Research Reveals Levels of Consumer Trust in Seafood Labelling

LONDON, 18 March 2016 – Early results from the MSC’s latest survey of more than 16,000 seafood consumers show that more than half (55%) doubt that the seafood they consume is what it says on the packet. Across the 21 countries surveyed, 65% of those purchasing seafood say they want to know that their fish can be traced back to a known and trusted source, with six in ten (63%) saying they look to ecolabels as a trusted source of … “New Research Reveals Levels of Consumer Trust in Seafood Labelling”

Recognizing Leaders: Gail Klintworth, Old Mutual Group

Gail Klintworth is the Group Customer Director and Responsible Business Lead at Old Mutual plc. In this role, Gail helps the business units deliver on their customer, brand and digital growth strategies and the critical strategic objective of becoming “the recognised financial services leader in Responsible Business.” Gail joined Old Mutual from Unilever, where most recently she was its Chief Sustainability Officer. In prior roles, Gail led Unilever’s global Savoury category, a number of global brands and was CEO of … “Recognizing Leaders: Gail Klintworth, Old Mutual Group”