GlobeScan

evidence and ideas. applied.

Planting with Purpose to Create a Forest Built on Stakeholder Research

Planting with Purpose to Create a Forest Built on Stakeholder Research
Blog
28/05/2020
GlobeScan - One Tree Planted partnership

GlobeScan is continuing to give back to the environment by planting trees through its partnership with one of the largest tree planting organizations in North America, One Tree Planted. During 2019, 4 million trees were planted worldwide – more than 1.8 million in North America, 1.2 million in Africa, 465,000 in Asia, and 423,000 in Latin America.

Trees help clean the air we breathe, filter the water we drink, and provide habitat to over 80% of the world’s terrestrial biodiversity. They also provide jobs to over 1.6 billion people, absorb harmful carbon from the atmosphere, and are key ingredients in 25% of all medicines. 

As an insights and strategy consultancy, we conduct tens of thousands of interviews with stakeholders around the world each year for our clients and we have chosen to recognize stakeholders who participate in our research by planting trees in return for their valuable time.  

Through our contributions to date, we have helped to support 17 planting projects in four global regions: North America, Latin America, Africa, and Asia. Every reforestation project has its own unique impact on forests, communities, animals, and the planet overall.

We hope that the key opinion formers and influential stakeholders we engage as part of our work to help our clients become more trusted leaders, will appreciate that in return for their taking part in a survey or an interview, we are committed to planting dozens of trees.

If you are interested in joining the GlobeScan Stakeholder Community and participating in our work you can sign up here.

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