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Reducing the Demand for Ivory: An International Study

Report
12/08/2015

Reducing the Demand for Ivory: An International Study by the National Geographic Society and GlobeScan

A new international analysis of consumer ivory demand released today by the National Geographic Society and GlobeScan presents empirical evidence that there is a substantial ivory market driven by ivory’s perceived suitability for gift giving and the social status ivory ownership conveys. This is despite the fact that support for government action to ban or limit the ivory trade is widespread in all countries surveyed, even among ivory owners and those who express an interest in buying it. Taken together, the results provide critical data and consumer insights that can inform and refine strategies to curb ivory demand that would ultimately help protect the world’s disappearing elephant populations.

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