Search Results for: trust

Reputation & Trust Building

We develop insights, strategies, and action plans that equip decision-makers with the confidence to lead a sustainable and equitable future. WHY GLOBESCAN We are uniquely positioned to help you build a resilient reputation and Thick Trust. Thick Trust and 360° Reputation Approach Our proprietary methodology goes beyond surface-level perceptions, focusing on deep stakeholder trust and a comprehensive, enterprise-wide view of reputation, ensuring you are protected and positioned for long-term value creation. Bespoke Solutions for Every Organization We recognize that every … “Reputation & Trust Building”

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GlobeScan is an independent, employee-owned insights consultancy whose mission is to help co-create a more sustainable and equitable future. We work with large companies, NGOs and multi-lateral organizations to help them better understand and respond to stakeholder expectations and societal issues.

The only way we can do this effectively is through the generous participation of our expert community in our research projects. In return, we will share exclusive reports, invite you to interesting webinars and make donations to One Tree Planted, a leading reforestation charity.

Are you interested in our work? To get involved join our expert community where your opinions will help shape the direction of some of the most influential organizations in the world.

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Insight of the Week: Most Consumers Trust Environmental Communications and Marketing from Brands

Among those who have seen sustainability messaging from brands, strong majorities across the world trust their sustainability marketing communications. While there are valid criticisms of greenwashing by policy makers and NGOs, consumers broadly continue to trust sustainability messaging. Source: GlobeScan Healthy & Sustainable Living Consumer Research (survey of 29,293 people in the general public in June ‒ July 2022)

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Insight of the Week: Public Trusts Information on Nature from Documentaries, Scientists, Friends & NGOs Twice as Much as from Business

Across 11 countries surveyed, people are most likely to say that documentaries, scientists, friends and family, and nature NGOs are the most trusted sources for information on nature.  Fewer than half trust business leaders or celebrity spokespeople. As consumers pay more attention to nature claims, businesses can build credibility by publicly supporting nature scientists, films and NGOs, and helping to amplify their message. Source: Navigating the Nature Agenda, a GlobeScan survey of 10,996 respondents across 11 countries on perceptions, attitudes, and behaviors … “Insight of the Week: Public Trusts Information on Nature from Documentaries, Scientists, Friends & NGOs Twice as Much as from Business”

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Insight of the Week: Corporate Affairs Professionals Perceive Growing Trust Among Their Stakeholders

Four in ten Corporate Affairs professionals now feel they are building stakeholder trust that their business operates in society’s best interest, a significant increase from a year ago. This could be due in part to positive feedback companies have received as a result of their response to the COVID-19 pandemic. Heightened trust in business may also indicate the successes of stakeholder engagement in working to better understand societal and environmental impacts. Data source: Oxford-GlobeScan Global Corporate Affairs Survey Report 2021

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Rising Trust in Sustainability Reporting Around the World

Public opinion poll on social and environmental corporate performance  Amsterdam/Toronto, 14 October 2020 – Research across 27 markets has found that trust in how companies communicate their sustainability performance has increased to a record 51% this year, with significant variations by country. The survey from GlobeScan and GRI asked 1,000 people in each location to indicate whether they agree that companies are honest and truthful about their social and environmental performance. The level of trust is the highest since the … “Rising Trust in Sustainability Reporting Around the World”

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Trust in Institutions: A GlobeScan Insight Report

Trust in government, business, media, and science has increased as people look for leadership As people look for guidance and hope for solutions during the pandemic and the resulting economic recession, GlobeScan’s Radar survey of 27,000 people across 27 countries shows that trust in institutions such as national government, global business, and press and media has increased compared to 2019. Trust in scientists has also continued to increase, while trust in the medical profession (asked for the first time in … “Trust in Institutions: A GlobeScan Insight Report”

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Trust in Business: A GlobeScan Insight Report

Business’s social license to operate is eroding in Europe and North America There is a growing divide between developed and emerging markets in terms of people’s trust in business to act in society’s best interest. Those in developed markets are losing trust in global companies, while people in emerging markets remain generally more trusting of business. Trust in big business has fallen in recent years in the OECD member countries that GlobeScan has tracked over time. In Germany, fewer people … “Trust in Business: A GlobeScan Insight Report”

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Building Trust: Why Transparency Must Be Part of the Equation | Report

Society’s standards for corporate transparency are rapidly evolving. No small part of this is because of disruptions in technology and stakeholder expectations: the exponential pace of technological development and diffusion is recasting the way we communicate and receive information. Increasingly empowered stakeholders of all types are demanding different behaviors and performance from business. But more is at play. Expectations for transparency are intensifying at the same time as the intangible value of brands and their reputations grow ever larger but … “Building Trust: Why Transparency Must Be Part of the Equation | Report”

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Webinar Recap | Making the Case for Building Trust Through Transparency (LatAm)

On May 31, GlobeScan and SC Johnson hosted an English/Spanish webinar, with a focus on Latin America, on how companies are raising the bar for transparency and why it matters. (See the recap of the Brazil-focused webinar from May 10 here) Chris Coulter, co-CEO of GlobeScan moderated the engaging conversation and shared his own insights from GlobeScan’s 20 years of global tracking on the sustainability agenda, and why fostering transparency is a defining characteristic of leadership. Kelly Semrau, Senior Vice President … “Webinar Recap | Making the Case for Building Trust Through Transparency (LatAm)”

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Upcoming Webinar | Making the Case for Building Trust Through Transparency (LatAm)

GlobeScan and SC Johnson are delighted to invite you to a webinar on Thursday, May 31 at 9am CDT / 10am EST for an engaging conversation on how companies are raising the bar for transparency and why it matters. We’ll share with you insights from GlobeScan’s 20 years of global tracking on the sustainability agenda, with a focus on Latin America, and why fostering transparency is a defining characteristic of leadership. You’ll hear how SC Johnson – maker of trusted household products … “Upcoming Webinar | Making the Case for Building Trust Through Transparency (LatAm)”

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Webinar Recap | Making the Case for Building Trust Through Transparency (Brazil)

On May 10, GlobeScan and SC Johnson hosted our first dual language webinar on how companies are raising the bar for transparency and why it matters. The lively discussion was moderated by Álvaro Almeida, Director, Brazil, GlobeScan. Chris Coulter, co-CEO of GlobeScan shared insights from GlobeScan’s 20 years of global tracking on the sustainability agenda, with a focus on Brazil, and why fostering transparency is a defining characteristic of leadership. Kelly Semrau, Senior Vice President – Global Corporate Affairs, Communication and … “Webinar Recap | Making the Case for Building Trust Through Transparency (Brazil)”

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Upcoming Webinar | Making the Case for Building Trust Through Transparency (Brazil)

GlobeScan and SC Johnson are delighted to invite you to a webinar on Thursday, May 10 at 11am São Paulo / 10am New York for an engaging conversation on how companies are raising the bar for transparency and why it matters. We’ll share with you insights from GlobeScan’s 20 years of global tracking on the sustainability agenda, with a focus on Brazil, and why fostering transparency is a defining characteristic of leadership. You’ll hear how SC Johnson – maker of trusted household … “Upcoming Webinar | Making the Case for Building Trust Through Transparency (Brazil)”

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Trust is Down, Expectations are Up as Brands Take Center Stage in Cultural Divides

New Report by BBMG and GlobeScan Reveals Global Consumer Aspirations, Challenges 10 October 2017 – Trust is down. Expectations are up. And like never before, the world’s consumers are turning to brands to address the social and environmental challenges that affect their aspirations for a better life in divided times. According to a new global study by BBMG and GlobeScan, Brand Purpose in Divided Times, net trust in global companies to act in the best interest of society is negative (-2). And for … “Trust is Down, Expectations are Up as Brands Take Center Stage in Cultural Divides”

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Webinar Recap: Purposefully on Purpose: How Purpose Can Build More Societal Trust in Business

On March 15 we jointly hosted a webinar with Sustainable Brands and PepsiCo titled “Purposefully on Purpose: How Purpose Can Build More Societal Trust in Business.” The degree to which brands are embracing Purpose is growing and revolutionizing what a company can and should stand for. Chris Coulter, CEO of GlobeScan, moderated a discussion with three remarkable thought leaders: James Morris, Director, GlobeScan: James presented key insights from a global consumer study on understanding, expectations and opportunities for Purpose. Watch James’ … “Webinar Recap: Purposefully on Purpose: How Purpose Can Build More Societal Trust in Business”

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