Redefining Sustainability in Asia

This article was originally published in K Magazine

PARIS – 16 January 2014 – Attitudes to business in the three largest Asian economies are changing. There’s a need for companies to balance opportunity with responsibility, says GlobeScan co-CEO, Christophe Guibeleguiet.
While the economic opportunities in China, India and Indonesia are enormous, companies are now coming face-to-face with the responsibilities involved. Over the past year, major environmental disasters, food contamination scandals and stronger government demands for corporate citizenship have disrupted the rules of engagement between business and society in China.
The need for business to re-examine, re-define and communicate corporate responsibility in Asia has never been more pressing.
Continue reading this article in K Magazine