GlobeScan research shows that consumers around the world expect large companies to push governments to do more to protect water, with expectations highest in regions facing acute water stress.
Grains of Truth
2025 Report
Global consumer research from EAT and GlobeScan reveals why affordability is the biggest barrier to healthy, sustainable diets and how to unlock change.
Fragility to
Thick Trust Report
GlobeScan’s global public opinion research shows trust in large companies remains fragile and varies widely across sectors, underscoring the importance of social license and societal performance.
Public Opinion Moving beyond Growth
GlobeScan research shows public opinion moving beyond growth at any cost, with growing support for balancing economic prosperity and environmental protection.
WHO WE ARE
Know Your World. Lead the Future
GlobeScan is an insights and advisory firm specializing in trust, sustainability, and engagement. We equip clients with insights to navigate shifting societal and stakeholder expectations, crafting evidence-based strategies that reduce risks and create value for their organizations and society.
Understanding the shifting landscape
Crafting evidence-based strategies
Influencing for real-world results
OUR INSIGHTS
Explore insights from Indigenous and local Amazonian communities on climate impacts, trust, livelihoods, and the future of forest conservation.
GlobeScan research shows consumers rank water pollution as the world’s most serious environmental issue, outpacing climate change and resource depletion.
Grains of Truth research shows how consumers rate different actors in helping people eat healthy and environmentally friendly diets, with scientists, academics, and chefs rated highest.
O relatório Vozes dos Povos da Floresta, da GlobeScan, reúne escutas qualificadas de comunidades da Amazônia brasileira realizadas no context da COP30.
Grains of Truth research shows lack of affordability is the biggest barrier to healthier and more sustainable diets for consumers, followed by limited availability and lack of familiarity. Very few consumers say healthier and more sustainable diets are “not worth it.”
Global public opinion research from Grains of Truth shows strong motivation to eat healthier and more sustainable diets, with personal benefits acting as the primary driver and sustainability reinforcing food choices rather than leading on driving them.
Lessons from the Marine Stewardship Council’s global stakeholder consultation on how structured listening, transparency, and engagement can help organisations build trust.
GlobeScan research shows public opinion moving beyond growth at any cost, with growing support for balancing economic prosperity and environmental protection.
A new GlobeScan study shows that public trust in AI companies varies widely by country and is often weaker than for tech firms overall, especially in Western economies.
Our Clients
We partner with leading organizations across business, government, and civil society
“GlobeScan has been a strategic partner in Absa’s trust-building journey, with their reputation framework and insights unlocking stakeholder engagement and guiding executive action across our ten markets.” – Sydney Nhlanhla Mbhele, Group Chief Marketing and Corporate Affairs Officer, Absa
“The State of Sustainable Business poll has been very useful in providing both strategic context for the content we present at the annual BSR Conference, and a quantitative understanding of the shifting landscape of sustainable business. We greatly value our partnership with GlobeScan.” – Aron Cramer, President and CEO, BSR
“GlobeScan’s insights and advisors have been critical as we define the role of the private sector in responding to the world’s greatest challenges and opportunities. While we don’t have all the answers, GlobeScan has been an important partner making sure we ask the right questions to guide our strategic thinking.” – Brandee McHale, Head, Community Investing and Development & President, Citi Foundation
“GlobeScan designed a best practice trust and reputation assessment framework for Gold Fields and regularly assesses our progress in the eyes of our key stakeholders. The outcome of GlobeScan’s advice enables Gold Fields to continuously refine our trust-building strategy and stakeholder engagement practices in response to stakeholder needs and expectations.” – Jongisa Magagula, EVP, External Affairs, Gold Fields
“Our partnership with GlobeScan has been key to deepening Ingka and IKEA’s understanding of the billions of people we meet across the globe. It is both our responsibility and our opportunity to learn more about their hopes, dreams and needs to make sustainable living the norm. GlobeScan’s strategic insights and collaborative approach have helped us integrate sustainability into our consumer-facing initiatives, keeping us ahead of evolving expectations.” – Karen Pflug, Chief Sustainability Officer, Group Sustainability, Ingka Group | IKEA
“GlobeScan have done an outstanding job of helping the MSC with consumer and stakeholder research. They have helped us to better understand not only the rising consumer interest in sustainable seafood around the world, but also the views and interests of our partners and stakeholders.” – Rupert Howes, Chief Executive of the Marine Stewardship Council
“GlobeScan’s insights, perspectives, and global network have been an essential input to shaping the sustainability strategy and purpose strategies we have developed and implemented over the years.” – Tim Faveri, Former Vice President Global Sustainability, Nutrien
“GlobeScan took a collaborative approach that demonstrated astute understanding of large global organizations that the sustainability strategy was inclusive, transparent, and inspiring to our stakeholders and aligned to our purpose.” – Alanna Boyd, Senior Vice-President, Chief Sustainability Officer, Sun Life Financial
“GlobeScan’s experts and global insights have brought fresh perspectives to our sustainability discussions with the Board and senior leadership team during our stakeholder interviews. The team has been exceptionally professional and responsive, tailoring their approach to meet our specific needs.” – Joshua Wong, Head of Sustainability, The Peninsula Hotels (The Hongkong and Shanghai Hotels)
“The GlobeScan team has a deep knowledge and understanding of the sustainability agenda. Through insightful research and thoughtful advice, GlobeScan helps to more deeply understand shifting stakeholder expectations and the pathway to a more sustainable future.” – Rebecca Marmot, Former Chief Sustainability and Corporate Affairs Officer, Unilever
“GlobeScan has been the most engaging and agile partner in driving a more sustainable future.” – Roberto Guidetti, CEO, Vitasoy
“GlobeScan has been a pioneer – over 30 years ago, as a catalyst for change that has grown into a global movement toward a more sustainable future.” – Kathleen, McLaughlin, Executive Vice President and Chief Sustainability Officer, Walmart
“GlobeScan’s deep research into the motivations and drivers of wildlife consumption related to illegal trade and zoonotic spillover has allowed us to craft effective campaigns to change consumer behavior.” – Jan Vertefeuille, Senior Advisor for Advocacy, WWF
OUR Global presence and reach
With 11 regional offices, we combine global reach with local expertise to support our clients
Established in 1987, we have offices in Cape Town, Dubai, Hong Kong, Hyderabad, London, Paris, San Francisco, São Paulo, Singapore, Tokyo, and Toronto.