Consumer Engagement & Sustainable Living
Helping you engage consumers to enable healthier, more sustainable choices.
We develop insights, strategies, and action plans that equip decision-makers with the confidence to lead a sustainable and equitable future.
Demand-side sustainability is gaining momentum, empowering consumers to make healthier, more sustainable choices.
Robust, transformative insights are critical to designing products, programs, and campaigns that resonate and drive real-world behavior, from climate and circularity to health and well-being.
What this delivers to you:
- Strategic Insight: Attitudes, barriers, and trends shaping consumer behavior, enabling more effective products design.
- Engaging Messaging: Test and refine messages to boost engagement and reduce risk.
- Consumer-centric Solutions: Inform the development of products, services, and experiences that make sustainable choices easy and appealing.
- Behavior Change: Drive real-world actions for measurable sustainability impact, from sustainability to well-being.
- Market Differentiation: Position brands as leaders in enabling healthier, more sustainable lifestyles, strengthening reputation and stakeholder trust.
WHY GLOBESCAN
We are uniquely positioned to help you unlock consumer engagement and drive sustainable living.
Unmatched Healthy & Sustainable Living (HSL) Insights
Our annual HSL consumer research program spans 30+ markets and has been running since 2019, providing one of the most comprehensive and consistent global views on the trends shaping consumer attitudes and behaviors related to healthier and more sustainable living.
Advanced Analytics and Modeling
We use proven analytics and behavioral modeling supported by AI-powered insights to predict consumer actions and identify the most effective ways to unlock healthier, more sustainable choices.
Partnerships with Leading Players
We collaborate with the most advanced organizations in this space, such as IKEA, Unilever, the Marine Stewardship Council, and WWF, ensuring our insights and solutions are grounded in real-world best practices and innovation.
OUR OFFERINGS
We offer a suite of solutions designed to help organizations understand, enable, engage, and empower consumers to live healthier, more sustainable lifestyles by combining qualitative and quantitative research, online and offline methods, and advanced analytical tools to deliver the following.
Consumer Attitudes
and Behavior Research
Exploring values, motivations, and barriers, including segmentation to reveal who to focus on and how to engage.
Insights for Product
and Program Design
Uncovering evidence to shape propositions and experiences that enable sustainable choices.
Message and
Campaign Testing
Testing messaging and concepts to ensure clarity, credibility, and effectiveness across markets and segments.
Thought Leadership
Sharing novel insights that elevate the conversation and mobilize partners across the system.
OUR INSIGHTS
These insights highlight GlobeScan’s research into consumer attitudes and behaviors, and the societal shifts that enable healthier, more sustainable choices.
Grains of Truth 2025 Report
Healthy & Sustainable Living Report 2025
