Healthy & Sustainable Living

This global consumer insights study reveals the diverse mindsets, expectations, barriers, enablers, and behaviors that are shaping the market place.

This global consumer insights study reveals the diverse mindsets, expectations, barriers, enablers, and behaviors that are shaping the market place.

Healthy & Sustainable Living is an annual global consumer insights research program designed to help brands understand shifting preferences and behaviors related to healthy and sustainable living. Our research helps organizations learn how to engage consumers on wellness and sustainability issues and enable healthy and sustainable lifestyles.

Launched in 2019, this program consists of comparative and representative online surveys of 1,000 consumers in each of 25+ countries.

The 2021 Healthy & Sustainable Living research program has a number design partners, including Akatu Institute, CVS Health, GlobeScan, IKEA, Levi Strauss & Co., NYU Stern Center for Sustainable Business, PepsiCo, Reckitt, Visa, and WWF International. Collectively, we are working to identify opportunities for healthy and sustainable living and to share key insights to facilitate consumer behavior change. Companies are encouraged to become a design partner for future waves of research or to subscribe to the full research program each year.