Meet Our Team
GlobeScan is committed to creating a diverse and inclusive culture where all employees are valued and supported to reach their full potential and to make a positive impact in the world.
GlobeScan is committed to creating a diverse and inclusive culture where all employees are valued and supported to reach their full potential and to make a positive impact in the world.
We have built a dynamic team, optimized to solve complex challenges for our clients. Our diverse backgrounds and broad range of skills give us the ability to empathize with client organizations and their stakeholders, to bring innovative ideas to the table, and to craft practical solutions that help them be recognized leaders.
Álvaro leads GlobeScan’s office in Brazil. A journalist by training, Álvaro is a strategic advisor around reputation management, stakeholder engagement, purpose and sustainability. He has led projects across a range of sectors including financial services, mining, agribusiness, pulp and paper, food and beverages, personal care, automotive, chemicals, pharmaceuticals, apparel and information technology. He currently works with Natura, Banco Itau, Fibria and Anglo American.
Álvaro is the organizer and curator of the Sustainable Brands conference in Brazil and serves as a board member and advisor for various private and civil society organizations. Álvaro is based in Sao Paulo and is fluent in Portuguese and English and proficient in Spanish.
Vanesa has 19 years of experience as a senior public and stakeholder opinion specialist. She has a sociology background and broad experience in managing multi-country survey research. Vanesa joined GlobeScan in 2003, having previously worked for TNS in Buenos Aires. She is currently coordinating GlobeScan’s fieldwork activity and works with clients in the oil, mining, and banking sectors, as well as with multilaterals and NGOs.
Vanesa is fluent in English and Spanish.
Daniel joined GlobeScan in 2019. He is based in the Hong Kong office and focuses on Wildlife Trade Demand Reduction and Social and Behavioural Change Communication. Daniel has worked as a researcher and consultant across a North Africa and Asia since 2012 and received his PhD in Anthropology from Oxford Brookes University in 2019, with a focus on wildlife trade in Morocco. As a researcher, Daniel has published on diverse topics such as sustainable use of wildlife, wildlife trade methods, animal welfare and wildlife trade law in North Africa, Europe and Asia.
With a background in international development and public policy, Salim has worked as a researcher and policy analyst for a variety of international think tanks and departments in the public sector. At GlobeScan, Salim leads several of our global stakeholder research projects for an array of clients from the International Monetary Fund, Inter-American Development Bank and the International Development Research Centre to Nestlé, 3M, Newmont, Gates Foundation, ISEAL Alliance, and Scotiabank.
Kathryn joined GlobeScan’s London office in 2018 after beginning her market research career at Ipsos MORI’s Reputation Centre. Her several years of experience running reputation and stakeholder engagement research benefits clients by helping them to build long-term trust and communicate messages effectively. Kathryn has worked across a wide range of sectors including oil and gas, tech, utilities, finance, and education.
Abhishek joined GlobeScan in the Summer of 2021 as a Research Analyst for the Toronto office. Prior to joining GlobeScan, he worked for organizations such as Tata Consultancy Services, CulturaliQ and Function Group Analytics. Abhishek has a keen interest in public policy around climate, energy and market research in general. He holds a BA in Commerce and has recently completed certifications in Research Analysis and Marketing Management from Humber and Seneca College.
Perrine heads up GlobeScan Paris, where she works with leading organizations and brands, helping them understand and engage with their consumers and stakeholders, and advising them on strategies to build trust at the intersection of sustainability, purpose, and reputation.
Perrine has more than ten years of experience providing insight and advice to a diverse roster of clients, including Danone, Nestlé, Coca-Cola, C&A, IKEA, VF Corporation, and most recently the OECD. Perrine joined GlobeScan – via its London office – in 2014, having previously worked at Edelman in China and Hong Kong where she led research, strategy consulting, and communications projects across Asia.
Based in Paris, Perrine is a French native. She graduated from Sciences Po Lyon majoring in International Affairs and also holds an MSC in Business Management and Sustainable Development from Paris Dauphine University.
Bev is a skilled researcher and strategic advisor with over 15 years of experience. Her expertise lies specifically in the area of measuring and managing stakeholder relationships. Bev is a trained moderator and facilitator with specialist knowledge in the area of stakeholder engagement and organisational culture and delights in assisting clients through a process of constructive internal engagement. Bev has collaborated with a wide variety of organisations throughout Africa including: Safaricom, Distell, Old Mutual, Barclays Africa and Exxaro.
Based in GlobeScan’s Cape Town office, Bev is fluent in both English and Afrikaans.
Timothy joined GlobeScan in 2019. He is an associate of the Society of Actuaries (ASA) and holds a B.B.A. in insurance, financial and actuarial science. Prior to joining GlobeScan, he started his career at Prudential and Mercer in data driven roles. Timothy specializes in quantitative research, predictive analytics and data visualization. He works with a range of GlobeScan clients including not for profit organisations as well as leading corporate brands.
Gayle joined GlobeScan in 2014 with experience in sustainability, branding, and market research. Gayle works with clients such as SC Johnson, Citi, Maple Leaf and Natura to develop more purposeful strategies and frameworks.
Prior to joining GlobeScan, Gayle worked in the development of transformational consumer behavior change programs relating to energy, water, and waste.
She holds a Masters in Environmental Studies, and Hon.B.Sc. in Biology.
Shanice is a research assistant based in our London office. With a strong background in qualitative research, she holds an MPhil in Latin American Studies from the University of Cambridge and a BA in History from Durham University.
Shanice is passionate about sustainability, presenting on decolonial ecology and eco-feminism during her masters. She is an ardent supporter of other social issues such as diversity and inclusion and was the MCR BAME officer at Newnham College Cambridge. Her master’s research also focused on the intersectionality of race, class and gender.
Chris works with leadership organizations to help them better understand and respond to shifting stakeholder expectations, build trust with key constituencies and exert greater influence in shaping the future.
Chris has two decades of experience in providing evidence-based counsel in the areas of reputation, purpose and sustainability. He is passionate about building trusted and recognized leadership for GlobeScan’s clients.
Chris has substantive international experience having lived in North America, Europe and Asia and works with GlobeScan clients in all regions of the world. He is a member of Walgreen’s Corporate Responsibility Advisory Board, The Test of Corporate Purpose Advisory Board and the Multinational Subcommittee of B Lab’s Standards Advisory Council. He is also is the Chair of Canadian Business for Social Responsibility, and co-authored the book, All In: The Future of Business Leadership.
Francis has been with GlobeScan since 2010 and leads on proofreading and quality control for our reports and presentations. Recent projects he has worked on include our annual Radar survey, as well as reports for corporate, non-profit and multi-lateral clients. He has 25 years of proofreading and production experience in print and digital publishing across a wide range of fields including legal, academic, education, advertising and financial reporting.
Abbie is a strategic advisor and researcher, with a particular focus on sustainability. Abbie thrives in helping organisations understand their purpose in society and achieve leadership positions by listening and engaging with external stakeholders and consumers.
Abbie’s recent clients range from recognised sustainability leaders such as IKEA and Nestlé, to not-for-profits, such as the Sustainable Apparel Coalition and certification organisations including Fairtrade International, the Forest Stewardship Council and the Marine Stewardship Council, among many others.
Prior to joining GlobeScan’s London office in 2013, Abbie worked in sustainability research and consulting. She holds an LLB (Hons) in Law and an MSc in Business & Community.
Femke has two decades of experience helping global organisations navigate the social contract between business and society. She leads teams focused on enhancing organisational reputation, brand positioning, and sustainability , applying her expertise gained from her corporate accounts such as McDonald’s, PepsiCo, Anglo American, De Beers, Johnson & Johnson, Citi, and Scotiabank, and multilateral clients such as the International Monetary Fund (IMF) and the International Development Research Centre (IDRC).
Femke is a stakeholder intelligence specialist, focused on identifying the best way for her clients to listen to and effectively engage with their stakeholders to build trust. She regularly briefs senior executives in Europe, North America, Latin America, and sub-Saharan Africa on the societal context, stakeholder perceptions, and the implications for strategy development.
Femke joined GlobeScan in 2000 after working at an environmental consultancy. She was appointed to GlobeScan’s management team in 2016.
Based in our Paris office, Sihan joined GlobeScan in 2021 for an internship, as part of her Master program in Environmental Policy at Sciences Po Paris. Looking to start a career in the sustainable development field as a consultant, she has worked in the public sector, start-ups and NGOs, with a focus on energy and waste issues.
Corinne manages the day-to-day operations of GlobeScan, overseeing governance, financial services, and human resources across all of our offices around the world. A member of our management team, Corinne has been instrumental in supporting our transition to an insights and strategy firm that helps companies, NGOs and governmental organizations build the trust they need to create enduring value for themselves and for society.
In 2017, Corinne played a critical role in helping GlobeScan to achieve its B Corp certification status and join the global movement of people using business as a force for good.
Noemí is based in GlobeScan’s Toronto office. She holds a B.A. in Sociology and an LLB (Bachelor of Laws) from the Universidad Central de Venezuela, with a keen interest in human rights, public opinion, political conflicts, among others. She brings several years of public and private sector experience both in Toronto and Caracas. Fluent in Spanish, she is involved in stakeholder and consumer engagement projects, including qualitative and quantitative methodologies.
Victoria heads up the GlobeScan team in Asia Pacific. She is a sustainability professional with extensive international experience; committed to integrating environmental and social factors into business to drive performance and growth.
Prior to joining GlobeScan, Victoria held both consulting and in-house sustainability positions in London, Shanghai, and Hong Kong. Most recently, she was at Colliers International and the International WELL Building Institute. She has worked with a range of clients including Lendlease, Citibank, JLL, Manulife, Swire Properties, SunLife Financial, Accenture, and Haworth.
Victoria established the WELL Faculty network in Asia and continues to play an active role in the global sustainability and wellness community, leading in events and knowledge sharing forums. She holds an MSc in Corporate Responsibility and a BA in Geography and Chinese Studies from the University of Nottingham, UK and she speaks Mandarin.
Based in the London office, Leeam joined GlobeScan in 2019 as an Analyst after two years at a sustainability consultancy. With a keen interest and belief in the role of business as a force for good, Leeam has enjoyed spearheading successful projects for leading organisations in a range of sectors, including food & beverage, automotive, and philanthropy. Leeam holds a BA in Geography from the University of Leicester, having specialised in sustainable development and urban inequalities.
Anneke heads up the GlobeScan team in Africa. With over 25 years’ experience in helping organisations better understand their stakeholders, Anneke is well-positioned to work closely with her clients on protecting their reputation and build trust. Advising clients on the importance of purpose, collaboration and building advocacy she supports organisations to craft strategies that build trusted relationships. Her experience straddles geographies and sectors with a special interest in Africa. She has advised senior management at, amongst others, financial services, mining, food and beverages as well as telecommunications companies on reputation and stakeholder engagement strategies. Recent clients include African leadership companies such as Absa, Gold Fields, Exxaro, Old Mutual, Standard Bank, De Beers, Vodacom, SAB, Sanlam and Safaricom.
Based in Cape Town, South Africa, Anneke is fluent in Afrikaans and English.
Lisa is both a seasoned international research practitioner and an expert in generating insight on reputation management and communications strategy. She has over 15 years of combined consultancy and client-side experience, including at the BBC and Freud communications. Lisa holds a Masters in Environment and Sustainable Development and has worked with a diverse range of corporate and third sector clients on how to communicate to the public and stakeholders on brand purpose, sustainability, CSR, development, social and health issues.
Based in Mumbai, Anup represents GlobeScan in India. He has more than a decade of experience as a sustainability practitioner with expertise in climate finance, corporate responsibility, ESG disclosures, maturity and impact assessment, social entrepreneurship, sustainability reporting and sustainability strategy across multiple sectors. Anup has completed his Post Graduation with a specialization in Environmental Management and is well versed with global sustainability guidelines and standards. Prior to joining GlobeScan, Anup worked as a key member and leader in the climate change and sustainability services teams of EY, KPMG and YES BANK.
Lucy Harrington joined GlobeScan’s San Francisco office in December 2019. Lucy brings a strong interdisciplinary research background and interest in sustainable business practices to GlobeScan.
She has experience in social, economic, and ecological research with a passion for ambitious and equitable sustainability solutions. She holds a B.S. in Marine Biology from Northeastern University in Boston where she had the opportunity to work and study in India, Panama, and Vancouver, Canada. Lucy is involved with stakeholder engagement and strategic insights projects at GlobeScan.
Nadia is an experienced project manager, advisor, and researcher. She has helped clients address strategic issues through applied stakeholder intelligence and engagement and works with a diverse range of clients including McDonald’s Canada, Sun Life Financial, De Beers, 3M, Nutrien, SC Johnson, and Reckitt Benckiser. Nadia leads projects ranging from sustainability strategy development, materiality assessments, stakeholder engagement, reputation, and consumer attitudes and engagement studies. She has been with GlobeScan since 2018.
She has several years of experience in the financial industry, where she developed a keen interest in socially responsible investing and sustainability. She is passionate about creating a better world and tackling challenges around climate, biodiversity, and inequality.
She holds a Masters in Environmental Studies in Sustainability Management and Hon. BA in Sociology and Humanities.
Caroline leads GlobeScan’s team in Europe, working with some of the world’s most influential brands. She has more than two decades of experience in stakeholder and consumer consultations, covering topics relating to reputation, sustainability and purpose. She regularly briefs organisations on business and society trends and implications. Caroline specialises in helping organisations develop and implement effective stakeholder and consumer engagement strategies and pioneered GlobeScan’s very first online collaboration forum, in 2012, with Unilever.
Based in London, Caroline joined GlobeScan in 2007, having held senior consultancy and client-side roles in the financial services and healthcare industries. She is a member of the Management Team and leads GlobeScan’s strategic plan for achieving our purpose.
Idit is a Brazilian/Israeli who joined GlobeScan’s Sao Paulo office in 2020. She brings 15 years of experience in research, strategy, and innovation in senior roles, across international B2C and B2B companies.
Skilled in both quantitative and qualitative methodologies, her work has covered a wide range of sectors including food and beverage, financial services, pulp and paper, personal care, beauty, and pharmaceutical..
Idit holds a postgraduate degree in Market Research and a bachelor’s degree in Business Management and is fluent in Portuguese and English and proficient in Spanish.
Based in our Toronto office, Henrietta provides administrative support to our C.O.O. and all GlobeScan’s team members around the world. A recent graduate of Seneca college, Henrietta joined GlobeScan in 2020. She is fluent in English and Hungarian.
Dr. Kritski is GlobeScan’s chief methodologist, and is involved in the fundamental design and analysis of all major projects. Eugene has 20 years of experience in international public opinion, marketing and stakeholder research. He has expertise in both quantitative and qualitative methodologies with a specific knowledge of cross-cultural study design and implementation.
He is the author of several books and research papers, and a frequent speaker at professional forums. Dr. Kritski has taught research methodology to graduate students at The George Washington University and Adizes Institute for Organizational Transformation. Fluent in English and Russian, Eugene joined GlobeScan in 2003.
Christine is based in GlobeScan’s San Francisco office and has worked with a wide range of global organisations including McDonald’s, Fairtrade International, the Walt Disney Company, and Cisco, among many others. Christine most enjoys helping clients respond to stakeholder expectations on issues that relate to sustainability and corporate reputation. In addition, she has led on global consumer engagement studies and has a strong understanding of today’s ethically-driven consumer landscape and trends.
Prior to joining GlobeScan, Christine was a sustainability analyst at a socially-responsible investment firm near Washington, D.C.
Tove manages GlobeScan’s syndicated Radar research program—delivering high value analysis, sector-specific findings, and relevant data-driven insights for issues and reputation management to leadership organizations in the corporate and non-profit arenas. Tove also manages The Sustainability Survey, conducted in partnership with the consultancy SustainAbility and Sustainable Brands. Fluent in English, French and Swedish, Tove has been with GlobeScan since 2005.
Based in our Hong Kong office, Gracia joined GlobeScan in 2021 as a Research Analyst. She studied Landscape Architecture in Mainland China and completed her master’s degree at HKUST in 2020 majoring in Environmental Science and Management. With a particular interest in environmental behavioural change and being passionate about sustainability, Gracia has worked with NGOs on various projects including carbon disclosure and climate change.
Wander is a senior executive with over 20 years of business and management experience in Europe, Asia Pacific, and Latin America. He is a sustainability and social development policy advisor for several companies and NGO’s in Asia, having lived and worked in Hong Kong and China since 1999. Recently returned to the Netherlands, Wander continues to provide senior advisory services. He is particularly passionate about consumer behavior change research.
Robin is a marketing and communications expert with over 10 years of experience. Based out of GlobeScan’s Toronto office, he is responsible for disseminating our thought leadership research to external audiences, including the media, public, and clients.
Robin manages our online presence, social media channels, and coordinates our regular online webinars highlighting findings from our range of research projects.
Robin joined GlobeScan in 2010 after previous roles in sustainability communications and management and graduated from Dalhousie University in Halifax, Nova Scotia, Canada.
James leads GlobeScan’s San Francisco office where he works in partnership with leading organizations, helping them understand and engage with their stakeholders, and advising them on strategies to build trust and drive long-term value for themselves and society.
James has two decades of experience providing strategic insight and advice to a diverse roster of clients. Recent clients include The Walt Disney Company, the Bill and Melinda Gates Foundation, HP, eBay, AT&T, Clorox, TB Alliance, PG&E, Intel and VMware. James joined GlobeScan in 2009, having previously worked at Ipsos MORI in the UK, where he provided strategic insights to government, businesses and non-profits.
Eve manages GlobeScan’s London office and provides senior administrative support to the London and Paris-based teams. She joined GlobeScan in 2010, having previously held various roles in corporate marketing for The Royal Bank of Scotland and Xerox Corporation.
Sarat joined GlobeScan Toronto Office in early 2021 as a Research Assistant. He holds a Bachelor of Technology in Computer Science and Engineering and earned his Post Graduate Certificate at Georgian College in 2020, specializing in Research Analytics and Big Data Analytics. He enjoys working with numbers and data and has a keen interest in Quantitative and Qualitative Research Techniques, Data Analysis and Data Visualization.
Based in our Toronto office, Terri directs production and quality control for GlobeScan’s reporting and presentations. She has been instrumental in finding new and innovative ways of visually displaying primary data to allow for easy interpretation.
Terri leads on GlobeScan’s online data visualization delivery tool which enables clients to access automated reporting. Working across multiple client accounts, Terri is a key member of the operational team and is responsible for streamlining processes and delivery.
Terri joined GlobeScan in 2000. She holds a degree in Environment and Resource Studies.
Zikhona is an aspiring researcher and social scientist. Her passion lies in learning and discovering new ideas that can potentially assist people. With her research interest in public policy and rural development, she recently completed a Master of Arts in Social Anthropology from the University of the Witwatersrand (Wits) in Johannesburg, South Africa. Her MA research focused on the development of a remote village in the Eastern Cape province of South Africa.
Previously, she worked as a tutor in the Department of Social Anthropology at Wits. She also holds a Bachelor of Arts with Honours in Anthropology from the University of the Free State. She also holds a Bachelor of Arts degree from Wits. Her research and studies have been a vessel allowing her to travel and come into contact with the various tribes and cultures in South Africa.
Vinicius joined GlobeScan’s Brazil office in 2019, where he has worked on a variety of sustainability strategy, stakeholder engagement, purpose and reputation management projects, leveraging his years of experience in local development and diversity projects across a range of sectors. Prior to joining GlobeScan, Vinicius worked in the sustainability, CSR and communications departments for several major companies and NGOs in Brazil. He holds a Master in Public Policies, is fluent in Portuguese and English and proficient in Spanish.
Based in Toronto, Stacy directs strategic communications and media relations for GlobeScan’s thought leadership programme. She has 20 years of client-side experience in public relations from her time at British Telecom (BT) in London, UK.
Stacy has an in-depth understanding of CSR and sustainability and is experienced in working across multiple stakeholder audiences. She co-ordinates joint thought leadership campaigns with our partners as well as providing consultancy and advice on client-projects on communication strategies.
Stacy moved from the UK to Canada in 2015.
Sylvie has 15 years of experience as project director, analyst and report writer for both corporations and NGOs on strategic research programs, research approaches with key stakeholders and multi-country tracking programs, market analysis and market sizing in APAC. She is a post-graduate, KEDGE Business School (Marseilles’ Graduate School of Management, France), Master with specialization in International Business and International Marketing.
Sylvie is now living in France, having worked in Hong Kong for twelve years.
Sarah is a Dutch and French bi-national who lived in five different countries. Prior to joining GlobeScan’s Paris office in August 2021, Sarah worked as an analyst and market researcher for several large multi-national corporations, such as Reckitt and AB InBev. She is passionate about purpose-driven topics and stakeholder engagement. Sarah holds a MSc Business Administration from the University of Amsterdam.
As Chief of Staff, Shannon supports the CEO and senior leadership team at GlobeScan in coordinating and executing high priority initiatives. She applies her two decades of experience to work strategically and collaboratively across the company, streamlining activities based on the priorities of the CEO and contributing to the long-term success of the company.
Pendragon is an experienced strategist who has spent over a decade guiding global blue-chip companies in how to be more sustainable, equitable and profitable. He works closely with businesses to help them understand the accelerating pace of change and the shifting stakeholder needs they face, so they can shape their own future.
This builds on his expertise in researching and engaging audiences including consumers, investors and opinion leaders. His work in mapping, tracking and predicting trends has helped clients such as Unilever, IKEA, Nestle and Danone steer their corporate and sustainability strategies alongside their innovation and communications.
Prior to joining GlobeScan’s London office in 2021, Pendragon worked in a specialist sustainability consultancy and two global research and consultancy leaders.
Caterina joined the Toronto GlobeScan office in January 2019. She is passionate about thought leadership, strategic Corporate Social Responsibility (CSR) and stakeholder engagement.
She started her career as a strategic consultant while working on her PhD. She helped companies and government entities to solve strategic and operational issues; plan and implement CSR strategies; and engage their stakeholders. Before joining GlobeScan, Caterina worked in academia for several years and published papers and research projects in the fields of Strategic Value Creation, Stakeholder Engagement and CSR.
Caterina holds a PhD in Management, a Master of Arts (M.A.) in Strategic Management and a Bachelor of Arts (B.A.) in Business Administration and General Management from Luiss Guido Carli University (Rome, Italy).
Connor joined GlobeScan in 2021, having previously led a global youth research project to understand opinions on the sustainable energy transition leading up to 2030. He has also led public and private environmental clean-up events, educated on marine-based plastic pollution, and is a certified WWF Living Planet Leader.
Connor holds a Master of Sustainability degree and focused his major research on the motivations and barriers of choosing to lead an off-grid lifestyle in Canada. He additionally holds a Postgraduate Certificate in Public Administration and a Bachelor of Arts in Political Science.
Clare Warren is an experienced research and operations professional, with a history of success at the most influential and creative agencies. Approachable and accredited; she’s a Market Research Society (MRS) and ESOMAR member, and on the MRS Company Partner Scheme (CPS) Board, the Interviewer Quality Control Scheme (IQCS) Council, and the Association of Survey Computing (ASC) Committee.
Clare joined GlobeScan as a Director in August 2018, and is trained in qualitative, quantitative and associated disciplines; with experience as a researcher, and in both research and business operations; which affords her a uniquely advantageous place from which to drive client projects.
Eric Whan is a Director at GlobeScan, an insights and strategy firm dedicated to building trusted leadership for a sustainable and equitable future. Over 20 years, Eric has helped steer the company’s growth to become the partner of choice for many of the world’s most influential organizations seeking to understand and reshape how they create value for their stakeholders. His current clients and collaborators include P&G, IKEA, WWF, Danone, Visa, Newmont, Nutrien, and VF Corp among others.
Eric is co-designer of GlobeScan’s and BBMG’s Aspirationals consumer segmentation and was the creator of National Geographic’s Greendex survey on the state of sustainable consumption globally. Eric also directs the GlobeScan SustainAbility Surveys program, an elite research platform that provides open-source insights from experts into sustainability leadership, progress toward the SDGs and climate action across 80+ countries. In 2019, Eric launched GlobeScan’s most recent global consumer insights platform designed to help large companies and NGOs better enable more healthy and sustainable living in a mutually beneficial way via an annual 25-country consumer survey.
Based in the Toronto office, Alanna joined GlobeScan in 2021. Prior to joining GlobeScan, Alanna was the Consumer Insights Coordinator at Cineplex Entertainment working on brand and reputation research. She holds a BA (Honours) in Psychology from the University of Waterloo and a Post Graduate Certificate as a Research Analyst. She has a particular interest in equitable opportunity and the inclusion of underrepresented voices. Alanna will work with a range of GlobeScan clients on stakeholder and consumer engagement projects.
Derek is a senior project manager and analyst based in our Hong Kong office. Derek joined GlobeScan in 2017 as a graduate from HKUST. He is involved in assisting clients on building corporate sustainability strategy as well as conducting consumer change behaviour research. Prior to GlobeScan, Derek was the local chapter president of AIESEC in Hong Kong, a non-governmental, not-for-profit youth organization on developing youth leadership.
Crystal is involved in the technical and data quality aspects of GlobeScan’s primary research, including sampling and modeling. She uses various multivariate analysis to unlock data for insightful interpretation.
Fluent in English and Mandarin, Crystal joined GlobeScan in 2011, having previously held senior research positions at TNS China, where she led on large scale market research and data mining projects with complicated design and advanced statistical analysis.
Based in the London office, Rosie joined GlobeScan in 2021. She spent four years developing her research skills at the BBC, with a focus on engaging audiences with new and informative programmes and researching content around events such as the Earthshot prize. She holds a BSc in Marine Biology and an MSc in Science Communication. Seeing the effects climate change is having on our oceans has driven her desire to work on creating a more sustainable future. Rosie works with a range of GlobeScan clients including not for profit organisations as well as leading corporate brands.
Penny provides senior administrative support to all of GlobeScan’s team members and plays a key role in helping to ensure that the team well placed to deliver the best support to clients. Penny is fluent in English, Mandarin and Cantonese.
Prior to joining GlobeScan, Penny held various roles in the legal, engineering and financial industries. Her biggest achievement was having the opportunity to be involved in the launch of a satellite going up into Space while working on a project with US companies and the Chinese Department of Space.