Meet Our Team

Prior to joining GlobeScan in 2022, Sumaya served as the Director of Human Resources at a Toronto based Private Equity firm focusing on recruitment and retention, training and development, compensation and benefits, health and safety, and change management. Graduating with a BA in Economics and a Certificate in Human Resources Management, she enjoys working at the intersection of people, process, and data. Spending her childhood abroad in the Middle East with expat parents, Sumaya has gained a deep knowledge of culture and diversity, and this has notably shaped her view on DE&I and culture in the workplace. Sumaya is passionate about and volunteers to support social causes focused on global literacy and education.

Daniel joined GlobeScan in 2019. He is based in the Hong Kong office and focuses on Wildlife Trade Demand Reduction and Social and Behavioural Change Communication. Daniel has worked as a researcher and consultant across North Africa and Asia since 2012 and received his PhD in Anthropology from Oxford Brookes University in 2019, with a focus on wildlife trade in Morocco. As a researcher, Daniel has published on diverse topics such as sustainable use of wildlife, wildlife trade methods, animal welfare and wildlife trade law in North Africa, Europe and Asia.

View Daniel’s ResearchGate profile

With a background in international development and public policy, Salim has worked as a researcher and policy analyst for a variety of international think tanks and departments in the public sector.  At GlobeScan, Salim leads several of our global stakeholder research projects for an  array of clients from the International Monetary Fund, Inter-American Development Bank and the International Development Research Centre to Nestlé, 3M, Newmont, Gates Foundation, ISEAL Alliance, and Scotiabank.

Kathryn joined GlobeScan’s London office in 2018 with a background in reputation research which she now applies to the world of sustainability. Whether leading large, multi-country quantitative research projects or smaller more in-depth qualitative projects, Kathryn uncovers consumer and stakeholder sustainability expectations for her clients and helps them understand where they could have more positive impact and help tackle some of the world’s most pressing issues. As well as encouraging real change and impact, her insights help companies build long-term trust and communicate more effectively. Kathryn has worked across a wide range of sectors including apparel, mining, consumer goods, and transport.

Perrine heads up GlobeScan Paris, where she works with leading organizations and brands, helping them understand and engage with their consumers and stakeholders, and advising them on strategies to build trust at the intersection of sustainability, purpose, and reputation.

Perrine has more than ten years of experience providing insight and advice to a diverse roster of clients, including Danone, Nestlé, Coca-Cola, C&A, IKEA, VF Corporation, and most recently the OECD. Perrine joined GlobeScan – via its London office – in 2014, having previously worked at Edelman in China and Hong Kong where she led research, strategy consulting, and communications projects across Asia.

Based in Paris, Perrine is a French native. She graduated from Sciences Po Lyon majoring in International Affairs and also holds an MSC in Business Management and Sustainable Development from Paris Dauphine University.

Based in our London office, Esme joined GlobeScan in 2021 from TJX Europe. Passionate about creating a stronger positive impact toward a more sustainable business future, she has completed two university courses in CSR and sustainable business innovation from Imperial College London and the University of Pennsylvania. Esme holds an undergraduate degree in Human Geography from the University of Leeds, specialising in topics such as creating alternative futures and global insecurities.

Brenda has 15 years’ experience in brand strategy and marketing communications in Greater China and Asia. She has worked with numerous blue-chip and SME companies across different industries providing insight and advice on commercial and strategic brand issues and opportunities. Her experience covers both consultancy and client-side roles, including B2B and B2C.

Currently based in Hong Kong, Brenda holds an MBA from the Hong Kong University of Science and Technology and an International Sustainable Business (Advisory) qualification from IASE. In recent years Brenda has developed a passion for ESG issues in general as well as for market insight, communications, and stakeholder engagement programs in particular. She is highly motivated by helping to improve the contribution of business to a more sustainable and balanced future for society, the environment, and the economy.

Based in Toronto, Natalie joined GlobeScan in February 2023. Prior to joining GlobeScan, she has had various sustainability-related internships in different fields in Hong Kong, including risk advisory at a Big Four sustainability team, project coordination at a plastic reduction and marine conservation NGO, and in-house sustainability, marketing, and operation of an urban biodiversity museum. She holds a BSc. in Environmental Management and Technology. Through her school and internships, Natalie has developed qualitative and quantitative research skills in ESG and sustainability, consulting experience, and a passion for sustainability.

Gayle joined GlobeScan in 2014 with experience in sustainability, branding, and market research. Gayle works with clients such as SC Johnson, Citi, Maple Leaf and Natura to develop more purposeful strategies and frameworks.

Prior to joining GlobeScan, Gayle worked in the development of transformational consumer behavior change programs relating to energy, water, and waste.

She holds a Masters in Environmental Studies, and Hon.B.Sc. in Biology.

Nina joined GlobeScan’s São Paulo office in 2020 as an intern and has since become a valuable member of the team. She graduated from the Pontifical Catholic University of São Paulo (PUC-SP) with a degree in International Relations. Nina is interested in driving positive change through diversity and inclusion initiatives, stakeholder engagement, and a deep understanding of the intricate relationships of consumer behavior. She is committed to delivering research projects that promote a more equitable and sustainable future, by leveraging her expertise in these areas.

Chris works with leadership organizations to help them better understand and respond to shifting stakeholder expectations, build trust with key constituencies and exert greater influence in shaping the future.

Chris has two decades of experience in providing evidence-based counsel in the areas of reputation, purpose and sustainability. He is passionate about building trusted and recognized leadership for GlobeScan’s clients.

He holds an MA in International Affairs and has substantive international experience having lived in North America, Europe and Asia.

Chris has been with GlobeScan since 1998. He is a member of the Multinational Subcommittee of B Lab’s Standards Advisory Council. He is also Special Advisor to the Board of CBSR (Canadian Business for Social Responsibility). He is a co-author of two books, All In: The Future of Business Leadership (2018) and The Sustainable Business Handbook (2022), and co-hosts a podcast with the co-authors of those two books: All In: The Sustainable Business Podcast.

Based in the London Office, Curran brings with him a cross-cultural and international perspective having worked at several embassies representing South Korea and New Zealand Mission to the WTO and United Nations. He has lived in the UK, US, Cyprus, New Zealand, and Japan. He is skilled in both qualitative and quantitative market research from his work in the Fintech industry. Curran studied International Relations for his BA in Kyoto-Japan, received his MA in Economy, Risk and Society from the LSE-London and is fluent in English and French and has a working knowledge of Japanese.

Based in Toronto, Alana joined GlobeScan as Marketing Coordinator in 2022. Alana is a digital marketing specialist. Her passion in market research and content creation is foundational to her ability to develop creative forms of digital media. She holds a BA in Media Information Technoculture and Geography from Western University.

Alana is responsible for creating thought leadership materials to aid in the communication of GlobeScan’s mission and service offerings. She is passionate about using her skills in videography and content creation to communicate ways businesses can take action to combat climate change.

Corinne manages the day-to-day operations of GlobeScan, overseeing governance, financial services, and human resources across all of our offices around the world. A member of our management team, Corinne has been instrumental in supporting our transition to an insights and strategy firm that helps companies, NGOs and governmental organizations build the trust they need to create enduring value for themselves and for society.

In 2017, Corinne played a critical role in helping GlobeScan to achieve its B Corp certification status and join the global movement of people using business as a force for good.

Noemí has 10 years of public and private sector experience both in Toronto and Caracas. She is passionate about social justice, human rights, and a just transition for all. Noemí is an avid member of our Diversity, Equity and Inclusion team and manages various global stakeholder and consumer engagement projects for a wide variety of clients, as well as shared-research programs, such as Navigating the Nature Agenda.

Noemí joined GlobeScan in 2019 and is currently based in Atlantic Canada. She holds a B.A. in Sociology and an LLB (Bachelor of Laws) from the Universidad Central de Venezuela and a master’s degree in Social Justice and Equity Studies from Brock University.

Victoria heads up the GlobeScan team in Asia Pacific. She is a sustainability professional with extensive international experience; committed to integrating environmental and social factors into business to drive performance and growth.

Prior to joining GlobeScan, Victoria held both consulting and in-house sustainability positions in London, Shanghai, and Hong Kong. Most recently, she was at Colliers International and the International WELL Building Institute. She has worked with a range of clients including Lendlease, Citibank, JLL, Manulife, Swire Properties, SunLife Financial, Accenture, and Haworth.

Victoria established the WELL Faculty network in Asia and continues to play an active role in the global sustainability and wellness community, leading in events and knowledge sharing forums. She holds an MSc in Corporate Responsibility and a BA in Geography and Chinese Studies from the University of Nottingham, UK and she speaks Mandarin.

Based in the London office, Leeam joined GlobeScan in 2019 as an Analyst after two years at a sustainability consultancy. With a keen interest and belief in the role of business as a force for good, Leeam has enjoyed spearheading successful projects for leading organisations in a range of sectors, including food & beverage, automotive, and philanthropy. Leeam holds a BA in Geography from the University of Leicester, having specialised in sustainable development and urban inequalities.

Anneke heads up the GlobeScan team in Africa. With over 25 years’ experience in helping organisations better understand their stakeholders, Anneke is well-positioned to work closely with her clients on protecting their reputation and build trust. Advising clients on the importance of purpose, collaboration and building advocacy she supports organisations to craft strategies that build trusted relationships. Her experience straddles geographies and sectors with a special interest in Africa. She has advised senior management at, amongst others, financial services, mining, food and beverages as well as telecommunications companies on reputation and stakeholder engagement strategies. Recent clients include African leadership companies such as Absa, Gold Fields, Exxaro, Old Mutual, Standard Bank, De Beers, Vodacom, SAB, Sanlam and Safaricom.

Based in Cape Town, South Africa, Anneke is fluent in Afrikaans and English.

Based in Hyderabad, Anup represents GlobeScan in India. He has 15 years of experience as a sustainability practitioner with expertise in corporate sustainability, stakeholder engagement, materiality, ESG disclosures, maturity and impact assessment, climate finance, sustainability reporting and sustainability strategy across multiple sectors. He completed his Post Graduation with a specialization in Environmental Management and is well versed with global sustainability guidelines, regulations and standards. Prior to joining GlobeScan, Anup worked as a key member and leader in the climate change and sustainability services teams of EY, KPMG and YES BANK.

Caroline leads GlobeScan’s team in London, working with our European clients, including some of the world’s most influential brands. She has more than two decades of experience in stakeholder and consumer consultations, covering topics relating to reputation, sustainability and purpose. She regularly briefs organisations on business and society trends and implications. Caroline specialises in helping organisations develop and implement effective stakeholder and consumer engagement strategies and pioneered GlobeScan’s very first online collaboration forum, in 2012, with Unilever.

Based in London, Caroline joined GlobeScan in 2007, having held senior consultancy and client-side roles in the financial services and healthcare industries. She is a member of the Management Team and leads GlobeScan’s strategic plan for achieving our purpose.

Kirby joined GlobeScan’s San Franscisco team in the Spring of 2022. As part of her work with GlobeScan, Kirby is instrumental in delivering projects that engage collaboratively, empathically, and reliably on behalf of sustainable outcomes.

She holds a B.S. in Anthropology from Virginia Commonwealth University and a M.A. in Public Anthropology from American University. Kirby’s background is in intercultural community development, qualitative research, and environmental anthropology, and she has particular interest in issues of access and placemaking, social ecology, and critical human geography.

Idit is a Brazilian/Israeli who joined GlobeScan’s Sao Paulo office in 2020. She brings 15 years of experience in research, strategy, and innovation in senior roles, across international B2C and B2B companies.

Skilled in both quantitative and qualitative methodologies, her work has covered a wide range of sectors including food and beverage, financial services, pulp and paper, personal care, beauty, and pharmaceutical..

Idit holds a postgraduate degree in Market Research and a bachelor’s degree in Business Management and is fluent in Portuguese and English and proficient in Spanish.

Based in our Toronto office, Henrietta provides administrative support to our C.O.O. and all GlobeScan’s team members around the world. A recent graduate of Seneca college, Henrietta joined GlobeScan in 2020.  She is fluent in English and Hungarian.

Dr. Kritski is GlobeScan’s chief methodologist, and is involved in the fundamental design and analysis of all major projects. Eugene has 20 years of experience in international public opinion, marketing and stakeholder research.  He has expertise in both quantitative and qualitative methodologies with a specific knowledge of cross-cultural study design and implementation.

He is the author of several books and research papers, and a frequent speaker at professional forums. Dr. Kritski has taught research methodology to graduate students at The George Washington University and Adizes Institute for Organizational Transformation.  Fluent in English and Russian, Eugene joined GlobeScan in 2003.

Aniko joined the GlobeScan London office in 2022 with solid experience in designing and managing both qualitative and quantitative research projects among the general public, and a variety of stakeholder audiences. Over her years in market research, she has covered a wide range of issues such as ESG, the future of mobility, and wildlife protection. Aniko thrives on providing useful strategic insight and recommendations to her clients.

Christine is based in GlobeScan’s San Francisco office and has worked with a wide range of global organisations including McDonald’s, Fairtrade International, the Walt Disney Company, and Cisco, among many others. Christine most enjoys helping clients respond to stakeholder expectations on issues that relate to sustainability and corporate reputation. In addition, she has led on global consumer engagement studies and has a strong understanding of today’s ethically-driven consumer landscape and trends.

Prior to joining GlobeScan, Christine was a sustainability analyst at a socially-responsible investment firm near Washington, D.C.

Based in our London office, Tom joined GlobeScan in 2024 having previously held a role as the ESG Lead at a Workforce Management Solutions business following completion of his Masters in Sustainable Development. With a particular interest in utilising data to build towards a future where we reduce our impacts and live within our planetary boundaries. 

On top of his Masters qualification, Tom holds a BSc in Oceanography from the University of Southampton and is keen to drive the sustainable agenda within consumer brands.

James leads GlobeScan’s San Francisco office where he works in partnership with leading organizations, helping them understand and engage with their stakeholders, and advising them on strategies to build trust and drive long-term value for themselves and society.

James has two decades of experience providing strategic insight and advice to a diverse roster of clients. Recent clients include The Walt Disney Company, the Bill and Melinda Gates Foundation, HP, eBay, AT&T, Clorox, TB Alliance, PG&E, Intel and VMware.  James joined GlobeScan in 2009, having previously worked at Ipsos MORI in the UK, where he provided strategic insights to government, businesses and non-profits.

Itzel Orozco is a business and sustainability consultant with 20+ years of professional experience. She has worked in over 10 countries advising Fortune 500 companies in industries such as: mining, tech, banking, finance, among others. In 2019 she founded COMPASS 2050, online Academy for Sustainability. Previously, she worked as an economist at the Central Bank of Mexico and at General Electric Consumer Finance. 

Itzel has authored several papers on business ethics and sustainability and is co-author with IPADE of the book“Shaping Social Entrepreneurship in Mexico” and she is a frequent speaker at the UN and various international forums and media.

Itzel holds an MBA – Sustainable Enterprise from the University of Oregon, an MSc. in Strategic Leadership toward Sustainability from Blekinge Institute of Technology, Sweden, and Economist (cum laude) from UNITEC, Mexico. She is fluent in Spanish, English, French, and proficient in Swedish.

Vinicius joined GlobeScan’s Brazil office in 2019, where he has worked on a variety of sustainability strategy, stakeholder engagement, purpose and reputation management projects, leveraging his years of experience in local development and diversity projects across a range of sectors. Prior to joining GlobeScan, Vinicius worked in the sustainability, CSR and communications departments for several major companies and NGOs in Brazil. He holds a Master in Public Policies, is fluent in Portuguese and English and proficient in Spanish.

Based in the Toronto office, Svetlana re-joined GlobeScan in early 2022 as a research assistant with the Data Analytics Team (she had interned with GlobeScan in 2015). Previously, Svetlana volunteered with several organization most recently in the capacity of a grant writer and researcher for the SMILES foundation. She holds a BA (Honours) in Psychology from York University and a Post Graduate Certificate as a Research Analyst from Georgian College. She has a particular interest in research analysis, sustainable living, and psychology.

Based in Cape Town, Ruksana joined GlobeScan in January 2022. An experienced research consultant and project manager with more than a decade of experience, she holds an Honours Degree in Marketing from the University of the Witwatersrand (Wits). Ruksana understands the needs of her clients and has experience in both qualitative and quantitative projects, ranging from stakeholder research to consumer behaviour. She has a keen interest in sustainability research and continues to grow her expertise here. When not at her desk you will find her out and about, exploring Cape Town with her family.

Based in our Toronto office, Stacy directs strategic communications for GlobeScan’s thought leadership program.

Stacy has an in-depth understanding of CSR and sustainability and is experienced in working globally across multiple stakeholder audiences. She also coordinates joint thought leadership strategies and campaigns with our partners.

She has over two decades of client-side experience in communications and CSR from her time at British Telecom (BT) in London, UK.

Stacy moved from the UK to Canada in 2015. She holds a degree in Public Relations.

Based in the Toronto office, Harshita joined GlobeScan in 2022. She brings ten years of experience having been an editor and proofreader of curriculum books with various publishing houses in Singapore, India, and Canada. In her role at GlobeScan, Harshita provides proofreading and quality control for our reports and presentations.

Pendragon is an experienced strategist who has spent over a decade guiding global blue-chip companies in how to be more sustainable, equitable and profitable. He works closely with businesses to help them understand the accelerating pace of change and the shifting stakeholder needs they face, so they can shape their own future.

This builds on his expertise in researching and engaging audiences including consumers, investors and opinion leaders. His work in mapping, tracking and predicting trends has helped clients such as Unilever, IKEA, Nestle and Danone steer their corporate and sustainability strategies alongside their innovation and communications.

Prior to joining GlobeScan’s London office in 2021, Pendragon worked in a specialist sustainability consultancy and two global research and consultancy leaders.

Connor joined GlobeScan in 2021, having previously led a global youth research project to understand opinions on the sustainable energy transition leading up to 2030. He has also led public and private environmental clean-up events, educated on marine-based plastic pollution, and is a certified WWF Living Planet Leader.

Connor holds a Master of Sustainability degree and focused his major research on the motivations and barriers of choosing to lead an off-grid lifestyle in Canada. He additionally holds a Postgraduate Certificate in Public Administration and a Bachelor of Arts in Political Science.

Based in Cape Town, Yoliswa joined GlobeScan in July 2024. Yoliswa’s experience spans across the public and private sectors in areas of economic research, customer insights, public transport, and impact analysis. Yoliswa holds an undergraduate degree in Management Studies specialising in Economics and an honours degree in Financial Analysis and Portfolio Management both from the University of Cape Town. Yoliswa is passionate about evidence-based decision making, contributing to transformative strategies, and promoting effective collaborations. Yoliswa is fluent in isiXhosa and English.

Based in the Paris office, Sophie joined GlobeScan in 2023 bringing strong qualitative and quantitative research skills gained in France and the UK where she led both small ad hoc and large-scale multi-country tracking studies. From employee engagement to corporate reputation research, she thrives on uncovering insightful stories to help clients better understand their world, drive real positive change, and lead a more sustainable future.

Sophie has worked across a wide range of sectors including education and training, retail and consumer goods, energy, oil and gas, and charity. She is a French native and speaks English and Spanish. She holds a BA in Social Sciences and an MA in Sociology from Paris Sorbonne University and is a graduate of King’s College London with an MA in Philosophy.

Based in the Toronto office, Alanna joined GlobeScan in 2021. Prior to joining GlobeScan, Alanna was the Consumer Insights Coordinator at Cineplex Entertainment working on brand and reputation research. She holds a BA (Honours) in Psychology from the University of Waterloo and a Post Graduate Certificate as a Research Analyst. She has a particular interest in equitable opportunity and the inclusion of underrepresented voices. Alanna will work with a range of GlobeScan clients on stakeholder and consumer engagement projects.

Based in the London office, Rosie joined GlobeScan in 2021. She spent four years developing her research skills at the BBC, with a focus on engaging audiences with new and informative programmes and researching content around events such as the Earthshot prize. She holds a BSc in Marine Biology and an MSc in Science Communication. Seeing the effects climate change is having on our oceans has driven her desire to work on creating a more sustainable future. Rosie works with a range of GlobeScan clients including not for profit organisations as well as leading corporate brands.