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GlobeScan Insight of the Week

Each week we will be releasing research and insights on timely, important issues that will be of interest to stakeholders across the world in corporate, NGO and governmental organizations.


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Most meat-eaters globally prefer real meat to alternatives made from plants if price and taste remained equal (59% vs 41%). In seven out of the 27 countries surveyed, majorities say they would prefer plant-based to real meat, including in Argentina, Brazil, China, India, Mexico, Thailand, and Vietnam. Younger consumers who eat meat are more inclined to want meat alternatives made from plants, suggesting a growing market plant-based proteins.


  • Question wording: Assuming each tasted equally good, had equal nutritional value and cost the same, which one of the following do you prefer?
  • Data sourceGlobeScan Healthy & Sustainable Living Report 2020 – survey of 27,000 people in the general public in June 2020.

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