GlobeScan

evidence and ideas. applied.

GlobeScan Insight of the Week

Each week we will be releasing research and insights on timely, important issues that will be of interest to stakeholders across the world in corporate, NGO and governmental organizations.

 


Insight of the Week: Significant Drop in Ivory Consumption Shows Potency of Governmental Action and Social Marketing

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The ivory ban implemented in 2018 led to a significant drop in ivory purchase in China, which declined 17 percentage points from 2017. In the past year, just 12 percent of Chinese consumers claim to have purchased ivory. These latest declines are likely the result of effective public campaigns to end ivory purchases.

This example highlights the impact regulation can have on driving responsible consumer choices and the importance of ongoing engagement.

Identifying drivers of ivory purchase is crucial for continued demand reduction and helps inform messaging to further reduce ivory purchasing in China – a critical part of the strategy to protect elephants in Africa.

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