The perceived urgency of climate change has risen steadily in the past decade, with sustainability experts today almost unanimously calling climate change an urgent issue. As climate concern grows, so do expectations for companies and brands to focus on delivering impact, not only on their own performance but also for the broader sustainability agenda. Source: GlobeScan/SustainAbility Institute by ERM Survey of over 700 experts representing business, government, NGOs, and academia across 73 countries
Keep up to date with our latest news, webinars, and reports.
Keep up to date with our latest news, webinars, and reports.
As companies communicate more about environmental and social topics, they also face scrutiny about their actions and impacts. Where there is a perceived disconnect between statements of intent and actual activities, accusations of greenwashing soon follow. According to Corporate Affairs professionals, just over one in five organizations have been accused of greenwashing in the past. This is particularly common among respondents in Europe (32%) and the consumer products/retail sectors (41%). Source: Oxford-GlobeScan Global Corporate Affairs Survey 2022, n=221, 2022
24-Hour Web-a-thon Event Explores the Future of the Sustainability Agenda and Raises Funds to Help Rebuild Civil Society in Ukraine Web-a-thon Recordings On 21st June, the global sustainability community came together for Sustainability for Ukraine to explore the future of sustainability, and the need for more collaborative, inclusive efforts to advance sustainable development. The event was a 24-hour continuous, online webinar, with 24 different panels and topics featuring over 90 speakers from around the world, who explored the current state … “Global Sustainability Community Comes Together To Support Ukraine”
The All In Podcast on Sustainable Business features three leading thinkers in the field of sustainability – Chris Coulter, CEO of GlobeScan, David Grayson, Emeritus Professor of Corporate Responsibility at the Cranfield School of Management, and Mark Lee, Director of the SustainAbility Institute by ERM. Building on the themes of their 2018 book All In: The Future of Business Leadership, the podcast explores the evolving sustainability agenda through thoughtful interviews with leading thinkers and innovators. Tune in to stay up-to-date … “The All In Podcast on Sustainable Business”
Considering how the war in Ukraine will affect sustainability in the long term, experts are most likely to say it will accelerate the use of renewable energy. However, many also acknowledge that it may be a distraction in the short term, and some believe that it will draw attention and resources from the sustainable development agenda in the longer term. Source: GlobeScan/SustainAbility Institute by ERM Survey of over 700 experts representing business, government, NGOs, and academia across 73 countries
Compared with five years ago, sustainability experts today are more likely to say that national governments, the private sector, and multi-sector partnerships should drive sustainable development. As pressure grows on these groups, experts are also less likely to expect leadership from The United Nations. Following The United Nations’ launch of the Sustainable Development Goals in 2015, experts may now be looking to national governments and business to implement the sustainability agenda. Source: GlobeScan/SustainAbility Institute by ERM Survey of over 700 … “Insight of the Week: Growing Expectations for National Governments to Lead on Sustainable Development in Coming Decades”
We are delighted to announce that GlobeScan has been named a ‘Best For The World 2022: Governance’ B Corp in recognition of our best practices and consistent efforts to positively impact all our stakeholders. We rank in the top 5% of all B Corps in our size group worldwide in the Governance impact area. Every year, B Lab recognizes the B Corps that have achieved the highest verified scores in the five impact areas evaluated on the B Impact Assessment. … “Globescan Recognized as One of the Best For The World B Corps of 2022 for Governance”
Along with integration, experts are increasingly looking for evidence of impacts and actions when it comes to corporate sustainability leadership. Compared with four years ago, experts are more likely to recognize companies as sustainability leaders because they share impactful results of their sustainability initiatives. While purpose and goals remain important, growing attention to greenwashing means that claims need to be reinforced with tangible results. Source: GlobeScan/SustainAbility Institute by ERM Survey of over 700 experts representing business, government, NGOs, and academia … “Insight of the Week: Integration and Impact Are Key Indicators of Recognized Corporate Sustainability Leadership”
Across all sectors and geographies, sustainability experts are most likely to name World Wildlife Fund (WWF) as the leading NGO for advancing sustainable development. Overall, mentions of NGOs have declined in recent years, which could indicate an expectation that these organizations should be doing more to mobilize efforts on sustainable development. Source: GlobeScan/SustainAbility Survey of over 700 experts representing business, government, NGOs, and academia across 73 countries
Three in ten sustainability experts name Unilever as sustainability leader, followed by Patagonia. These companies have maintained their leadership positions over the last decade, with other companies increasingly being recognized for their sustainability efforts. Microsoft makes the top five for the first time, behind Natura &Co and IKEA. Source: GlobeScan/SustainAbility Survey of over 700 experts representing business, government, NGOs, and academia across 73 countries
GlobeScan is an independent, employee-owned insights consultancy whose mission is to help co-create a more sustainable and equitable future. We work with large companies, NGOs and multi-lateral organizations to help them better understand and respond to stakeholder expectations and societal issues.
The only way we can do this effectively is through the generous participation of our expert community in our research projects. In return, we will share exclusive reports, invite you to interesting webinars and make donations to One Tree Planted, a leading reforestation charity.
Are you interested in our work? To get involved join our expert community where your opinions will help shape the direction of some of the most influential organizations in the world.
About the 2022 Sustainability Leaders Survey Findings from the 2022 Sustainability Leaders Survey, by GlobeScan and The SustainAbility Institute by ERM, finds that sustainability leadership is increasingly being measured by evidence of action, impact, and above all the integration of sustainability into business strategy. This year’s findings draw from more than 700 sustainability experts who once again came together from over 70 countries. Just as the pandemic begins to feel more under control, a new disruption hit the world in … “The 2022 GlobeScan / SustainAbility Leaders Survey | Report & Webinar”
23 June 2022: A new survey from the SustainAbility Institute by ERM and GlobeScan finds that sustainability leadership is increasingly being measured by evidence of action, impact, and above all the integration of sustainability into business strategy. The GlobeScan / SustainAbility Leaders survey, which questioned more than 700 sustainability professionals across 73 countries in March and April 2022, reveals a significant evolution in the way companies are assessed on their sustainability leadership. High-profile CEO engagement and strong communication around sustainability … “Survey Finds Sustainability Leadership is Now Defined by Evidence of Integration and Impact”
In almost every country surveyed, more than three in four people say children need to spend time in nature. This feeling is particularly strong in emerging markets but is also prominent in more industrialized countries as well. This suggests that children and future generations can be a powerful driver in motivating people to preserve nature. Source: Navigating the Nature Agenda, a GlobeScan survey of 10,996 respondents across 11 countries on perceptions, attitudes, and behaviors around nature
Please join a global 24-hour web-a-thon on the future of sustainability and fundraiser for civil society in Ukraine – June 21 The war in Ukraine comes on top of a deluge of unprecedented global events that threaten to turn back progress on the United Nations (UN) Sustainable Development Goals (SDGs) and undermine the well-being of people and the environment around the world. Starting on June 21, at 08.00 EST / 13:00 BST, the global sustainability community is coming together for … “Sustainability for Ukraine | Global 24-hour Web-a-Thon on the Future of Sustainability and Fundraiser for Civil Society in Ukraine”
Across 11 countries surveyed, people are most likely to say that documentaries, scientists, friends and family, and nature NGOs are the most trusted sources for information on nature. Fewer than half trust business leaders or celebrity spokespeople. As consumers pay more attention to nature claims, businesses can build credibility by publicly supporting nature scientists, films and NGOs, and helping to amplify their message. Source: Navigating the Nature Agenda, a GlobeScan survey of 10,996 respondents across 11 countries on perceptions, attitudes, and behaviors … “Insight of the Week: Public Trusts Information on Nature from Documentaries, Scientists, Friends & NGOs Twice as Much as from Business”
As we emerge from the pandemic and navigate the compounding impacts of climate change, racial injustice, economic inequality, societal divisions, violence and war, brand leaders are facing profound paradigm shifts in dynamics of power, space, time, leadership, and relationships that create new challenges – and opportunities – for business leadership and impact. In a new report by BBMG and GlobeScan, Leading Regenerative Brands: Five Paradigm Shifts to Thrive in a World in Flux, we share a vision for regenerative leadership inspired by a … “Report | Leading Regenerative Brands: Five Paradigm Shifts to Thrive in a World in Flux”
New findings released today by the Marine Stewardship Council (MSC) show growing concern among the public around the world about the state of the world’s oceans, accompanied by a rise in those saying their buying habits can make a difference to this threat. The independent survey of attitudes to seafood and ocean health – carried out by GlobeScan in 23 countries and involving 25,000 people – is the largest of its kind in the world. It found that almost 90% … “Shoppers Change Buying Habits Amid Rising Eco-Anxiety About the Future of Oceans”
Few people around the world say nature is in a good state; most express worry or alarm about nature in their country. Concern about nature being in a catastrophic state is highest in Brazil, Malaysia, Mexico, and France, and lowest in China and the UK. Public anxiety for the state of nature is nearly universal, suggesting a global agreement on nature would be well received by people in most countries. Source: Navigating the Nature Agenda, a GlobeScan survey of 10,996 respondents across 11 countries on perceptions, attitudes, and behaviors around nature
The latest Intergovernmental Panel on Climate Change (IPCC) report released in April 2022 made a clear case for the need to transform our global food system to a more sustainable basis. The report estimates that “21–37% of total greenhouse gas (GHG) emissions are attributable to the food system” including agriculture, land use, storage, transport, packaging, processing, retail and consumption. On the consumption side, we can see early signs of shifts in food choices: 24% of people across the world said … “Five Trends in Communicating Food Sustainability to Consumers”
People in countries that create the most carbon emissions are increasingly likely to say climate change is serious. Significant increases in concern have been registered across all countries since the Paris Agreement in 2015. As world leaders meet in Davos, collective action across high-emitting countries is critical to avoid the worst impacts of climate change. Source: GlobeScan Radar Report 2021 (survey of 30,000 people in the general public in July 2021)
We leverage the largest network of sustainability professionals in the world to produce resources that provide leaders with the inspiration, insight and counsel they need to fully embrace the opportunities and challenges of our world. See how we can support your work.
GlobeScan is a certified B Corporation, which means we meet the highest standards of overall social and environmental performance, transparency and accountability and aspire to use the power of business to solve social and environmental problems.
People around the world rate large companies as weaker than other actors on protecting nature and wildlife, with only one-quarter saying they are doing a good job. National governments are also perceived to be performing poorly. In contrast, NGOs and “people like me” are rated significantly higher, suggesting civil society and other citizens are seen to be leading on taking actions to protect nature. Source: GlobeScan Radar Report 2021 (survey of 30,000 people in the general public in July 2021)
Most people agree that the free-market economic system is best for the future of the world, a view that has grown steadily since the Great Recession but has started to wane over the past few years. People in emerging markets are more optimistic about the free-market system than those in OECD countries. Younger people are also more enthusiastic. Europeans, especially the French, express the weakest support for free-market capitalism. Source: GlobeScan Radar Report 2021 (survey of 30,000 people in the general public in July … “Insight of the Week: Support for the Free-Market Remains High”
Among people who own shares directly or indirectly, nearly two in three say a living wage for workers is “very important” when choosing where to invest. About half say environmental impacts and addressing climate change are very important. As retail investors become more engaged in shareholder resolutions, the social aspect of ESG (Environmental, Social, and Governance) could become more important for companies to demonstrate their performance around workers and social impacts. Source: GlobeScan Radar Report 2021 (survey of 30,000 people … “Insight of the Week: Fair Worker Pay Is a Top Priority for Retail Investors”
Fewer than half of consumers in European and Latin American markets, as well as in North America, feel companies are being honest and truthful about their performance on addressing climate change. As pressure builds for corporate net-zero commitments, there will also be growing attention on how companies communicate their climate strategies. Performance, transparency, clarity, and partnerships are key aspects to a trusted climate communications plan. Source: GlobeScan Radar Report 2021 (survey of 30,000 people in the general public … “Insight of the Week: Europeans and Latin Americans Are More Skeptical about Corporate Climate Claims Than Those in Other Regions”