Among those who have seen sustainability messaging from brands, strong majorities across the world trust their sustainability marketing communications. While there are valid criticisms of greenwashing by policy makers and NGOs, consumers broadly continue to trust sustainability messaging. Source: GlobeScan Healthy & Sustainable Living Consumer Research (survey of 29,293 people in the general public in June ‒ July 2022)
Keep up to date with our latest news, webinars, and reports.
Keep up to date with our latest news, webinars, and reports.
The All In Podcast on Sustainable Business features three leading thinkers in the field of sustainability – Chris Coulter, CEO of GlobeScan, David Grayson, Emeritus Professor of Corporate Responsibility at the Cranfield School of Management, and Mark Lee, Director of the SustainAbility Institute by ERM. Building on the themes of their 2018 book All In: The Future of Business Leadership, the podcast explores the evolving sustainability agenda through thoughtful interviews with leading thinkers and innovators. Tune in to stay up-to-date … “The All In Podcast on Sustainable Business”
People under 30 are much more likely than older consumers to recall brand communications on the environment. Younger generations are more receptive to messages from companies than older consumers. As expectations evolve, brands need to understand the expectations of Gen Z and Millennials. Source: GlobeScan Healthy & Sustainable Living Consumer Research (survey of 29,293 people in the general public in June ‒ July 2022)
Rising inflation and the soaring costs of energy and food are beginning to bite for households everywhere. In Europe, the large majority of households have had to cut their spending, and most say they expect to have to cut it further in the near future. In the UK, as many as one in seven adults claim they cannot afford to eat every day. It is a similar picture in the USA, where the highest inflation rates in four decades means American … “Climate Change Second-Only to War as Global Concern”
One of the most challenging aspects of sustainability continues to be how to best engage and mobilize consumers in sustainable living. Join our upcoming webinars to explore regional findings from the Healthy & Sustainable Living 2022 research study, a program to help organizations engage consumers on wellness and sustainability issues and enable healthy and sustainable lifestyles. Our annual survey of almost 30,000 people across 31 markets helps brands understand shifting preferences and behaviors related to healthy and sustainable living, and to … “Webinar Series | Healthy & Sustainable Living 2022: Engaging Consumers in Sustainability”
Every two years, the Marine Stewardship Council (MSC) and GlobeScan conduct the largest seafood consumer survey in the world, engaging over 25,000 consumers in 23 markets. On Thursday, November 17th, 2022 we hosted three global webinars to explore results of this year’s study, as well as highlights from GlobeScan’s Healthy and Sustainable Living consumer survey. Each webinar looked at global data and focused on specific regional results, with insights from regional thought leaders. Our Americas webinar featured: Sylvain Charlebois, Professor, Food Distribution and Policy, Faculty of Management … “Webinar | Changing Food Choices: Consumers’ Responses to COVID, Cost of Living and Climate”
Three-quarters of people around the world say that wealthy countries should help poorer nations deal with the effects of climate change. This suggests strong public support for a just transition and echoes a main theme of COP27 around the obligation of wealthier countries that have benefitted the most from industrialization to provide financing to help poorer countries that suffer the most from the impacts of climate change. Source: GlobeScan Radar Report 2022 (survey of 21,979 people in the general public in June ‒ July 2022)
Nature and biodiversity hold tremendous value and meaning for business, society, and personal well-being. Despite their importance, the state of nature and biodiversity around the world is in crisis and threatens to undermine economies, livelihoods, and health around the globe. GlobeScan’s Navigating the Nature Agenda shared research program was developed to understand the attitudes and expectations of stakeholders and consumers around the world for the role of business and other sectors in protecting and restoring nature and biodiversity. The learnings … “Navigating the Nature Agenda: Insights for Collective Action and Leadership”
Findings from a recent survey of sustainability professionals by GlobeScan and The SustainAbility Institute by ERM show that society’s progress on the SDGs is severely lacking, while at the same time Climate Action (Goal 13) is becoming increasingly urgent. To solve the climate crisis, experts point to increasing renewable energy as the most effective approach that is also among the most viable solutions to implement at scale. This year’s findings draw insights from more than 200 sustainability experts from over 40 countries. … “Global Sustainability Experts Say Increasing Renewable Energy Is an Effective and Viable Solution to Climate Change “
Grains of Truth Report: New EAT-GlobeScan global research also highlights consumers ahead of governments on role of food in climate change Forty-two percent of consumers worldwide think most people will likely be eating plant-based food instead of meat in the next ten years, according to a new global consumer research study conducted by GlobeScan, a global insights and advisory consultancy, and EAT, the science-based non-profit for global food system transformation. The report into healthy, sustainable, and equitable food also revealed that … “More Than Four In Ten Consumers Globally Think Eating Plant-Based Food Will Replace Meat In The Next Decade”
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More than half of people across the world believe that sustainable lifestyles will be commonplace in the next decade, while fewer than two in ten say it will not happen and around a quarter remain unsure. Those who are optimistic about sustainable lifestyles in the future are much more likely to state a strong desire to live sustainably and to have already made major changes to their lifestyle. Source: GlobeScan Healthy & Sustainable Living Consumer Research (survey of 29,293 people … “Insight of the Week: More than Half of Consumers Say That Sustainable Lifestyles Are Likely in the Next Decade”
There is overwhelming global agreement that the effects of climate change disproportionately affect the poor and three-quarters of people around the world say that rich countries must support them to deal with the effects of climate change, according to a recent global poll by Business Fights Poverty and GlobeScan. Key findings include: Eighty-four percent agree that the poor will suffer most from the impact of climate change, with almost half strongly agreeing (46%) and 38 percent somewhat agreeing. Public opinion … “Global Public Agrees Climate Change Disproportionately Affects Poor People, Rich Countries Must Support Them to Deal with Effects of Climate Change “
In every product category, consumers say that environmentally responsible alternatives are priced at a premium. Price remains a significant barrier to wider purchase and use of environmentally friendly alternatives. To be the easy choice for consumers, sustainable products need to be properly valued (price, quality, benefits). Source: GlobeScan Healthy & Sustainable Living Consumer Research (survey of 29,293 people in the general public in June ‒ July 2022)
Two in three people now say they are willing to reduce their consumption by half to avoid environmental damage and climate change, especially those who have worried children at home, according to a new global consumer survey. The research shows that global concern about climate change is at an all-time high and that a majority of people living with children under the age of 18 say their children are very worried about environmental problems and climate change. People living in … “Two in Three People are Prepared to Halve Their Consumption to Help Save the Planet”
Compared to 2021, people are feeling more positive about how disruption from the pandemic has affected aspects of life. Half of respondents in 30 countries cite an improved relationship with nature. Many also feel a stronger sense of community, improved mental health and wellbeing, andan improvement in their finances. Source: GlobeScan Poll on Wellbeing through the Pandemic, Commissioned by BBC World Service (survey of 29,293 people in the general public in June ‒ July 2022)
New research conducted for BBC World Service “shows the pandemic has a profound effect on the mental health of many people” according to the World Health Organization (WHO) and that “further research on mental health and COVID-19 among specific at-risk populations (younger people and women) is needed.” The poll of 31 countries and territories was conducted by GlobeScan for the BBC in June and July 2022 as the pandemic had receded in many countries. In total, almost 30,000 people around … “BBC: World Health Organization Says Further Research Needed on Pandemic’s Effect on Mental Health, Particularly for Younger People and Women”
While 66 percent of corporate employees around the world say that they would quit their job if they felt that their company was not environmentally or socially responsible, the results differ dramatically by generation. The research shows that younger employees have higher expectations for corporate sustainability and that insufficient corporate performance on this issue can lead to a loss of talent. Source: GlobeScan Radar Report 2022 (survey of 21,979 people in the general public in June ‒ July 2022)
Over seven in ten corporate employees around the world say their companies are not doing what they say when it comes to environmental and social responsibility. Sustainability is increasingly important for employees as strong social and environmental performance can help drive loyalty and retention. Source: GlobeScan Radar Report 2022 (survey of 21,979 people in the general public in June ‒ July 2022)
Around the world, over four in ten people surveyed say that the unequal treatment of women is a “very serious” issue. Concern is highest in South Africa and Turkey and lowest in China, Hong Kong, Japan, and South Korea. Younger people tend to be much more concerned about the issue; more than half of Gen Z say that the unequal treatment of women is “very serious,” suggesting growing pressure for gender equality in the future. Source: GlobeScan Radar Report 2022 … “Insight of the Week: Younger Generations Are More Concerned about Unequal Treatment of Women”
GlobeScan hosted a webinar series to share key findings and powerful insights from our shared research program, Navigating the Nature Agenda. GlobeScan’s insights are based on two global consultations with stakeholders and the public on the state of nature and biodiversity, the roles of key actors and their performance. Our research also identifies good practices and actions that define business leadership for advancing the nature agenda. In total, 423 expert stakeholders across sectors and 90 countries and 11,000 consumers from … “Webinar Series | Navigating the Nature Agenda: Consumer and Stakeholder Insights”
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People are more worried than ever about climate change, with the perceived seriousness reaching unprecedented levels. Four in ten people say they would not want to have children because of the effects of climate change. Public pressure for more drastic action on climate change will only increase over time. Source: GlobeScan Radar Report 2022 (survey of 29,293 people in the general public in June ‒ July 2022)
People are more worried than ever about climate change, as 65 percent of people around the world today describe the issue as “very serious.” This marks the highest level recorded since tracking began in 2003 and follows a steady increase since 2014. Source: GlobeScan Radar Report 2022 (survey of 29,293 people in the general public in June ‒ July 2022)
Geopolitics, climate change, inflation, food security, inequality, ESG, generational change, low trust: the list of issues that business is being called upon to provide more leadership continues to grow both in scope and intensity. Are we at a new inflection point for the role of business in society? On September 19, AB InBev and GlobeScan hosted a hybrid in-person and online event focused on the shifting role of business in a volatile, uncertain, complex, and ambiguous (VUCA) world. Chris Coulter, … “Webinar | The Shifting Role of Business in a VUCA World”
Compared to a decade ago, people are now more likely to say that we are currently facing environmental and socio-economic challenges at an unprecedented scale globally. Over eight in ten people now agree with this sentiment compared to three-quarters in 2012. Strikingly, this agreement is similarly strong across all demographics and geographies. Source: GlobeScan Radar Report 2022 (survey of 29,293 people in the general public in June ‒ July 2022)