Privacy and Cookies Policy

Download our Privacy and Cookies Policy in your preferred language, or read the full English policy below:

GlobeScan is a global insights and advisory consultancy. We help decision-makers know their world and create strategies to lead a sustainable and equitable future. This Privacy and Cookies Policy sets out why and how GlobeScan Incorporated (we/us/our) processes and protects your personal information (also referred to here as personal data) that you give GlobeScan when you use the GlobeScan website, or if you participate in GlobeScan’s surveys or online forums. We also set out your rights and how to contact us if you need to.

As a global business, GlobeScan Incorporated is committed to protecting and respecting your privacy and complying with its obligations under the data protection laws which apply in the regions in which it operates (such as, but not limited to, the General Data Protection Regulation (GDPR), UK GDPR, the California Consumer Protection Act (CCPA), the Canadian Personal Information Protection and Electronic Documents Act (PIPEDA) and South Africa’s Protection of Personal Information Act (POPIA)).

Our contact details are set out at the end of this policy. We are the controller in relation to the personal data processed in accordance with this policy (except where this policy explains otherwise).

This policy sets out:

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

1. Information we collect about you

We may collect personal information directly from you or we may obtain personal information from clients who commission us to provide research services on their behalf.

We may process your personal data if:

  • You have registered to join our community of experts.
  • You have registered to receive our Espresso newsletter.
  • You have registered to participate in a GlobeScan forum.
  • You have been recognised by us, or by one of our suppliers (of opt-in lists), as an expert in your field of expertise and added to our database of experts.
  • You or the company you work for use our services.
  • You or the company you work for are a customer, supplier or business partner of one of our clients who commission us to provide research services on their behalf or someone who uses our services.
  • You or the company you work for are a customer or a supplier of ours.
  • You are someone (or you work for someone) to whom we want to share our thought leadership articles and market our goods or services.

Information we collect from you or from a third party

We may process your personal data that we have either obtained from you, or obtained from somewhere else. Personal data which is not collected directly from you may be collected:

  • From clients who commission us to provide research services on their behalf
  • From list providers who have assured us that their lists comprise only individuals who have consented to be listed (“opt-in” lists).
  • If you use any websites operated by us.

Personal data relating to you that we process may include:

  • Your name.
  • Who you work for, and your job function, department and areas of expertise.
  • Your address, phone number, email address or other contact details (these details may relate to your work or to you personally, depending on the nature of our relationship with you or the company that you work for).
  • Information about you that you give us by communicating with us by phone, by e-mail, via our website, via social media or otherwise. It includes information you give us or that we obtain when you use our website, obtain or subscribe to our goods or services, supply us with goods or services, enquire about a product, place an order, enter a competition, promotion or survey, or contact us to report a problem, or do any of these things on behalf of the person that you work for.
  • Information about events to which you or your colleagues are invited, and your personal information and preferences to the extent that this information is relevant to organising and managing those events.
  • other information relevant to customer or stakeholder surveys.

Information that we obtain from you when you use our website may include:

  • Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform
  • Information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from our website (including date and time), pages you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page.
  • Location data – we collect information through our website as to your real time location to provide location services where requested or agreed to by you in order to allow tagging to deliver content, or other services that are dependent on knowing where you are. This information may also be collected in combination with an identifier associated with your device to enable us to recognise your mobile browser or device when you return to the website.
  • Delivery of location services will involve reference to one or more of the following: (a) the coordinates (latitude/longitude) of your location; (b) look-up of your country of location by reference to your IP address against public sources; and/or (c) your Identifier for Advertisers (IFA) code for your Apple device, or the Android ID for your Android device, or a similar device identifier. See our cookie policy for more information on the use of cookies and device identifiers on the site.

2. Cookies and other technologies

Our site uses cookies to collect and store certain information. These typically involve pieces of information or code that a website transfers to or accesses from your computer hard drive or mobile device to store and sometimes track information about you. Cookies enable you to be remembered when using that computer or device to interact with websites and online services and can be used to manage a range of features and content as well as storing searches and presenting personalised content.

Our site uses cookies to distinguish you from other users of our site. This helps us to provide you with a good experience when you browse our site and also allows us to improve our site.

Most web browsers automatically accept cookies, but if you prefer, you can change your browser to prevent that and your help screen or manual will tell you how to do this. We also give you information about how to disable cookies below. However, you may not be able to take full advantage of our website if you do so.

A number of cookies we use last only for the duration of your web session and expire when you close your browser. Others are used to remember you when you return to the site and will last for longer.

We use these cookies on the basis that they are necessary for the performance of a contract with you, or because using them is in our legitimate interests (where we have considered that these are not overridden by your rights), and, in some cases, where required by law, where you have consented to their use.

We use cookies to create a unique device ID.

We use the following types of cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our website and under our terms with you. They include, for example, cookies that enable you to log into secure areas of our website.
  • Analytical/performance cookies. They allow us to recognise how visitors move around our website when they are using it. This helps us for our legitimate interests of improving the way our website works, for example, by ensuring that users are finding what they are looking for easily. It also helps us to tailor the website to its viewers’ needs.
  • Functionality cookies. These are used to recognise you when you return to our website. This enables us, subject to your choices and preferences, to personalise our content, greet you by name and remember your preferences (for example, your choice of language or region).

Disabling cookies

The effect of disabling cookies depends on which cookies you disable but, in general, the website may not operate properly if all cookies are switched off.

If you want to disable cookies on our site, you need to change your website browser settings to reject cookies. How you can do this will depend on the browser you use. Further details on how to disable cookies for the most popular browsers are set out below:

For Microsoft Internet Explorer:

  1. Choose the menu “tools” then “Internet Options”
  2. Click on the “privacy” tab
  3. Select the appropriate setting

For Google Chrome:

  1. Choose Settings> Advanced
  2. Under “Privacy and security,” click “Content settings”.
  3. Click “Cookies”

For Safari:

  1. Choose Preferences > Privacy
  2. Click on “Remove all Website Data”

For Mozilla Firefox:

  1. Choose the menu “tools” then “Options”
  2. Click on the icon “privacy”
  3. Find the menu “cookie” and select the relevant options

For Opera 6.0 and further:

  1. Choose the menu “Files” > “Preferences”
  2. Privacy

Where you have not set your permissions, we may also separately prompt you regarding our use of cookies on the Site.

Cookie Table

CookieNamePurpose and lawful basisMore information
Analytical / PerformanceGoogle AnalyticsThis cookie enables us to analyse web traffic and to store information about your preferences, and so allow us to customise our site and tailor it to your needs.   We use Google Analytics cookies in our legitimate interests in order to analyse, deliver, develop and improve the performance of our site and services.This website also uses third-party cookies to obtain tracking data to Google Analytics, a web analytics service provided by Google, Inc.   The information generated by Google Analytics about your use of the GlobeScan Website, including your IP address will be transmitted to and stored by Google Analytics’ servers. On behalf of GlobeScan they will use this information for the purpose of evaluating your use of the GlobeScan Website, compiling reports on website activity, and providing other services relating to website activity. Google Analytics will not associate your IP address with any other data held by them. You can opt-out of having your site activity available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (gtag.js, analytics.js) that is running on websites from sharing information with Google Analytics about visit activity.
_gaUsed to distinguish usersExpiration time: 2 Years
_gidUsed to distinguish usersExpiration time: 2 Years
_gatUsed to throttle request rateExpiration time: 1 Minute
_atuvcUsed to enable content sharingExpiration time: Persistent
_atuvsUsed to enable content sharingExpiration time: Persistent

3. How we use your information

Information you give to us

We will use this information to:

  • Take steps in order to enter into any contract or carry out our obligations arising from any contract entered into between you or the company you work for and us including:
    • administering your account with us;
    • providing you with results of our surveys which you have participated in and a thank you for participation in our surveys;
  • Provide you with information that we think you may find interesting, including selected results of our surveys, if you have given your consent to receiving marketing material from us at the point we collected your information, where required by law or otherwise in our legitimate interests provided these interests do not override your right to object to such communications. See ‘Our survey promotional updates and communications‘.
  • Ensure in our legitimate interests that:
    • content from our site is presented in the most effective manner for you and for your computer.
    • conducting quantitative or qualitative market and social research on behalf of our clients who include businesses, non-for-profit organizations, and multi-lateral organizations;
    • to understand respondent opinions to establish suitability for further quantitative and qualitative marketing and social research; and
    • to periodically send you information and thought leadership articles or reports that we think you may find interesting using the email address you have provided;

Information we collect about you from your use of our website

We will use this information in our legitimate interests, where we have considered these are not overridden by your rights:

  • To administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes.
  • To keep our site safe and secure.
  • To improve our site to ensure that content is presented in the most effective manner for you and for your computer.
  • To contact you about and allow you to participate in interactive features of our service, like surveys, when you choose to do so.

We may also use your information to meet legal and regulatory requirements.

Occasionally we may contact you to ask for your permission to use your information for a new purpose – for example, if you would like to provide your input on a survey for a new client or new industry. We will never contact you to ask this if we do not already have a valid reason to contact you.

Information we receive from other sources

We will combine this information with information you give to us and information we collect about you in our legitimate interests (where we have considered that these are not overridden by your rights). We will use this information and the combined information for the purposes set out above (depending on the types of information we receive).

4. Our surveys and promotional updates and communications

Participation in surveys conducted by GlobeScan, and receipt of mailings generated by GlobeScan, are entirely optional and at the discretion of the subscriber, survey respondent or forum participant. You are always free to choose whether or not to participate in a survey, free to choose not to answer any specific questions and free to discontinue participation at any time.

Where permitted in our legitimate interest or with your prior consent where required by law, we will use your personal information for marketing analysis and to provide you with thought leadership or promotional update communications by email about our services.

You can object to further marketing at any time by checking and updating your contact  details and preferences within your profile or selecting the “unsubscribe” link at the end of all our invitations, thought leadership and promotional update communications to you, or by sending us an email with “remove” in the subject line, indicating your full name and email address in the body of the message, to

You can also request that we send marketing material to a non-personal email address instead of one that identifies you as an individual.

5. Who we give your information to

We may share your personal data with:

  • Any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, who support our processing of personal data under this policy. If any of these parties are using your information for direct marketing purposes, we will only transfer the information to them for that purpose with your prior consent.
  • Appropriate third parties including:
    • our clients, suppliers and sub-contractors for the performance of any contract we enter into or other dealings we have in the normal course of business with you or the person that you work for;
    • our auditors, legal advisors and other professional advisors or service providers;
  • In relation to information obtained via our website:
    • analytics and search engine providers that assist us in the improvement and optimisation of our site and subject to the cookie section of this policy.

Other disclosures we may make

We will disclose your personal information to third parties:

  • In the event that we sell or buy any business or assets, in which case we will disclose your personal data to the prospective seller or buyer of such business or assets subject to the terms of this privacy and cookies policy.
  • If GlobeScan or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.

If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of supply terms and other agreements with you or the company you work for; or to protect the rights, property, or safety of GlobeScan, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction and to prevent cybercrime.

6. Where we store your information

The data that we process in relation to you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”) that may not be subject to equivalent data protection law. It may also be processed by staff situated outside the EEA who work for us or for one of our suppliers.

The data will only be used in the same way it would be used in the EEA, with the same concern for your rights and your privacy. This will be safeguarded by at least one of these measures:

  • The transfer will be with a country that has data protection laws recognised by the European Commission to provide protection adequate with the standards of the EEA;
  • We will put in place a contract between the recipient of the data that requires them to protect your data to the same standards as those applicable in the EEA.

7. How we protect your information

We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure, all information is kept behind suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our website, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

We inform our employees about our policies and procedures regarding confidentiality, security and privacy, and we emphasize the importance of complying with them. Our security procedures are consistent with generally accepted commercial standards used to protect personal information.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Data collected from market and social research studies are shared with our clients in aggregate (or group) form, and responses are not attributed to individuals, in other words we combine your survey responses with the responses of all other survey participants and report aggregate responses.

We may transfer personal information to affiliated companies or non-affiliated service providers for research-related purposes, such as data processing (as detailed in the ‘Where we store your information’ section.) We require these companies to safeguard all personal information in a way that is consistent with our firm’s measures and as regulated by law. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it.

GlobeScan shall maintain reasonable and systematic controls, schedules and practices for information and records retention and destruction which apply to personal information that is no longer necessary or relevant for the identified purposes or required by law to be retained. Such information shall be destroyed, erased or made anonymous.

Our website may, from time to time, contain links to external sites. We are not responsible for the privacy policies or the content of such sites.

8. How long we keep your information

Where personal data is provided by and transferred to us by a Client for a specific survey or stakeholder engagement, the data is used only for this purpose and retained for the duration of completing the purpose, where after it is deleted within 30 days, unless you have provided consent for re-contact purposes.

Other personal data will be retained for up to 12 months from the time of last engagement with us, e.g., responding to a survey, opening an email, attending a webinar or forum.

We may also retain aggregate information beyond this time for research purposes and to help us develop and improve our services. You cannot be identified from aggregate information retained or used for these purposes.

9. Your rights

You have the right under certain circumstances:

  • to be provided with a copy of your personal data held by us;
  • to request the rectification or erasure of your personal data held by us;
  • to request that we restrict the processing of your personal data (while we verify or investigate your concerns with this information, for example);
  • to object to the further processing of your personal data, including the right to object to marketing as mentioned in ‘Our survey promotional updates and communications’ section;
  • to request that your provided personal data be moved to a third party.

You may opt out at any time from allowing further access by us to your location data by following instructions in the Cookie section of this Policy.

Your right to withdraw consent:

Where the processing of your personal information by us is based on consent, you have the right to withdraw that consent without detriment at any time by contacting us. You can also change your marketing preferences at any time as described in ‘Our survey promotional updates and communications’ section.

How to exercise your rights

You can also exercise the rights listed above at any time by contacting us by writing to the Privacy Officer or emailing

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible. We will promptly correct any information found to be incorrect.

If your request or concern is not satisfactorily resolved by us, you may approach your local data protection authority.

If you are based in a European Union member state, you will find the contact details of your local data protection authority here:

If you are based in the UK you can contact the UK’s data protection authority, the Information Commissioner Office (ICO), by telephone on 0303 123 1113 or on

10. Changes to this policy

GlobeScan may update and revise this policy from time to time, review its Personal Information collection, use, and disclosure practices in order to assure compliance with laws and regulations. Any changes we make to our privacy and cookies policy in the future will be posted on our website at and, in relation to substantive changes, will be notified to you by e-mail. Please check this page from time to time to ensure that you are happy with any changes.

This policy was last updated on 15 March 2023.

11. Contact us

Our full details are:

GlobeScan Incorporated
250 The Esplanade, Suite 116, Toronto, Canada M5A 1J2

Privacy Officer:
Telephone +1 415-445-4683